Product Marketing Manager
Product Marketing Manager focused on travel product at Navan. Develop GTM strategies, messaging, positioning, and marketing materials; conduct market research; partner with Product, Sales, and Enablement teams. Requires 6+ years PMM experience, strong AI usage in workflows, storytelling, and cross-functional skills.
About the job
Responsibilities
- Work with Product and Sales to define target audiences and craft clear, compelling messaging and positioning that differentiates Navan’s capabilities in the market.
- Develop and execute comprehensive go-to-market plans for new and existing products, ensuring successful adoption and engagement.
- Conduct market research to understand customer needs, competitive landscapes, and industry trends to inform product development and marketing strategies.
- Partner with Enablement and Field teams to develop tools, training, and resources that enhance their ability to sell Navan’s products effectively.
- Create a variety of marketing materials, including product collateral, case studies, white papers, and blog posts that highlight the value of Navan’s capabilities. Ensure consistency across all touchpoints.
- Collaborate with the broader marketing team to design and execute marketing campaigns that drive product awareness, lead generation, and customer retention.
- Monitor and report on the effectiveness of product marketing initiatives, using data to optimize strategies and achieve business goals.
- Work closely with product management, sales, customer success, and other teams to align on product strategy and execution.
Requirements
- 6+ years of product marketing experience, preferably within AI, travel, SaaS, and/or tech, with a track record of launching and growing B2B products.
- Demonstrated ability to use AI across product marketing workflows, including research, messaging development, content creation, launch planning, and operational optimization, to improve speed, quality, and impact.
- Proven ability to work cross-functionally and manage multiple stakeholders effectively, including across multiple time zones.
- Strong strategic and analytical skills, with the ability to translate complex product features into customer benefits and compelling marketing messages.
- Excellent verbal and written communication skills, with a talent for storytelling and creating engaging content. The ability to write well is essential.
- Strong project management skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment.
- Experience with market research and competitive analysis to inform strategic planning.
Nice-to-Haves
- Passion for travel, AI, and tech.
- Experience in B2B SaaS or travel tech.
Skills
Product Marketing, Go-to-Market Strategy, Messaging And Positioning, Market Research, Competitive Analysis, Ai Tools For Marketing, Content Creation, Cross-Functional Collaboration, B2B Product Launches, Saas Marketing
Similar jobs
Product Marketing jobs
Grow Therapy
New York, NY
Own provider-focused product marketing at Grow Therapy, leading go-to-market strategy, positioning, launches, and lifecycle marketing to increase adoption. The role requires 3+ years of product marketing experience, hands-on channel ownership, experimentation, and strong cross-functional collaboration.
GitLab
United StatesLeads GitLab’s talent brand strategy and recruitment marketing campaigns, shaping candidate messaging and experiences across channels. The role requires significant employer-brand or recruitment-marketing experience, strong editorial and storytelling skills, analytical judgment, and cross-functional influence.
Motive
United States
Leads go-to-market strategy, positioning, launches, and sales enablement for AI-powered products. The role requires a bachelor's degree and at least seven years of product marketing experience, ideally with enterprise or mid-market SaaS, hardware-enabled, automated workflow, or fintech products.
Interplay Learning
United States
Leads product positioning, buyer intelligence, go-to-market strategy, launches, sales enablement, and thought leadership for B2B SaaS products. Requires 6+ years of product marketing experience, strong writing and analytical skills, and a bachelor's degree.
Leads product marketing and go-to-market strategy for Pinterest’s performance advertising bidding, optimization, and measurement solutions. Requires 5+ years of relevant experience, strong lower-funnel advertising expertise, analytical judgment, cross-functional influence, and clear technical communication.