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NavanNavanNew York, NY

Product Marketing Manager

Product Marketing Manager focused on travel product at Navan. Develop GTM strategies, messaging, positioning, and marketing materials; conduct market research; partner with Product, Sales, and Enablement teams. Requires 6+ years PMM experience, strong AI usage in workflows, storytelling, and cross-functional skills.

108k – 240k
On-site6+ YOEProduct Marketing

About the role

Responsibilities

  • Work with Product and Sales to define target audiences and craft clear, compelling messaging and positioning that differentiates Navan’s capabilities in the market.
  • Develop and execute comprehensive go-to-market plans for new and existing products, ensuring successful adoption and engagement.
  • Conduct market research to understand customer needs, competitive landscapes, and industry trends to inform product development and marketing strategies.
  • Partner with Enablement and Field teams to develop tools, training, and resources that enhance their ability to sell Navan’s products effectively.
  • Create a variety of marketing materials, including product collateral, case studies, white papers, and blog posts that highlight the value of Navan’s capabilities. Ensure consistency across all touchpoints.
  • Collaborate with the broader marketing team to design and execute marketing campaigns that drive product awareness, lead generation, and customer retention.
  • Monitor and report on the effectiveness of product marketing initiatives, using data to optimize strategies and achieve business goals.
  • Work closely with product management, sales, customer success, and other teams to align on product strategy and execution.

Requirements

  • 6+ years of product marketing experience, preferably within AI, travel, SaaS, and/or tech, with a track record of launching and growing B2B products.
  • Demonstrated ability to use AI across product marketing workflows, including research, messaging development, content creation, launch planning, and operational optimization, to improve speed, quality, and impact.
  • Proven ability to work cross-functionally and manage multiple stakeholders effectively, including across multiple time zones.
  • Strong strategic and analytical skills, with the ability to translate complex product features into customer benefits and compelling marketing messages.
  • Excellent verbal and written communication skills, with a talent for storytelling and creating engaging content. The ability to write well is essential.
  • Strong project management skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment.
  • Experience with market research and competitive analysis to inform strategic planning.

Nice-to-Haves

  • Passion for travel, AI, and tech.
  • Experience in B2B SaaS or travel tech.

Skills

Product MarketingGo-to-Market StrategyMessaging And PositioningMarket ResearchCompetitive AnalysisAi Tools For MarketingContent CreationCross-Functional CollaborationB2B Product LaunchesSaas Marketing

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