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ConcourseConcourseNew York, NY

Growth Lead

Leads growth initiatives by owning SEO/AEO, running acquisition experiments, building communities/events, creating content, and developing brand narrative to scale inbound demand for AI finance platform. Requires 4+ years in growth/marketing at startups with strong experimentation and storytelling skills.

Salary not listed
On-site4+ YOEGrowth Marketing

About the role

Key Responsibilities

  • Own SEO / AEO Strategy and Execution: Improve organic search rankings, optimize for AI search/discovery surfaces, and build Concourse’s long-term discoverability.
  • Run Experiments Across the Growth Stack: Test new campaigns, ideas, partnerships, landing pages, content experiments, viral hooks, outbound messaging, and distribution hacks that accelerate adoption.
  • Build Community & Events: Organize dinners, roundtables, gatherings, and micro-communities that deepen Concourse’s presence across finance, operations, and AI ecosystems.
  • Create Compelling Content: Work with founders and GTM to produce high-quality content: case studies, analysis, product updates, playbooks, newsletters, social content, and thought leadership.
  • Develop Concourse’s Brand & Narrative: Help articulate how AI agents transform finance teams and evangelize Concourse across channels, communities, and customer conversations.
  • Partner Across GTM: Collaborate with sales and product to design activation flows, improve conversion, and build compelling evaluation journeys.

About You

  • 4+ years in growth, marketing, product marketing, or GTM roles at fast-moving startups
  • Strong experience running experiments, optimizing funnels, and scaling acquisition channels
  • Excellent storyteller who can distill complex concepts into clear, compelling narratives
  • Comfortable owning SEO, AEO, content, and organic acquisition strategies
  • A creator at heart, you enjoy producing content, designing campaigns, and engaging with customers
  • Event-first mindset, who is excited to run dinners, roundtables, and community programming
  • Comfortable with technical & AI tools and thinks automation & agents first to scale our GTM operations and lead generation in a lean and AI native way
  • Thrives in fast-paced, ambiguous environments and operates with high ownership
  • Experience in fintech, B2B SaaS, or selling to finance audiences (preferred but not required)
  • Experience launching 0 to 1 growth motions or self-serve flows (preferred but not required)

Skills

SEOAeoContent MarketingGrowth ExperimentsCommunity BuildingEvent ManagementAI ToolsAutomationFunnel OptimizationGtm Strategies

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