Growth Lead
Leads growth initiatives by owning SEO/AEO, running acquisition experiments, building communities/events, creating content, and developing brand narrative to scale inbound demand for AI finance platform. Requires 4+ years in growth/marketing at startups with strong experimentation and storytelling skills.
About the job
Key Responsibilities
- Own SEO / AEO Strategy and Execution: Improve organic search rankings, optimize for AI search/discovery surfaces, and build Concourse’s long-term discoverability.
- Run Experiments Across the Growth Stack: Test new campaigns, ideas, partnerships, landing pages, content experiments, viral hooks, outbound messaging, and distribution hacks that accelerate adoption.
- Build Community & Events: Organize dinners, roundtables, gatherings, and micro-communities that deepen Concourse’s presence across finance, operations, and AI ecosystems.
- Create Compelling Content: Work with founders and GTM to produce high-quality content: case studies, analysis, product updates, playbooks, newsletters, social content, and thought leadership.
- Develop Concourse’s Brand & Narrative: Help articulate how AI agents transform finance teams and evangelize Concourse across channels, communities, and customer conversations.
- Partner Across GTM: Collaborate with sales and product to design activation flows, improve conversion, and build compelling evaluation journeys.
About You
- 4+ years in growth, marketing, product marketing, or GTM roles at fast-moving startups
- Strong experience running experiments, optimizing funnels, and scaling acquisition channels
- Excellent storyteller who can distill complex concepts into clear, compelling narratives
- Comfortable owning SEO, AEO, content, and organic acquisition strategies
- A creator at heart, you enjoy producing content, designing campaigns, and engaging with customers
- Event-first mindset, who is excited to run dinners, roundtables, and community programming
- Comfortable with technical & AI tools and thinks automation & agents first to scale our GTM operations and lead generation in a lean and AI native way
- Thrives in fast-paced, ambiguous environments and operates with high ownership
- Experience in fintech, B2B SaaS, or selling to finance audiences (preferred but not required)
- Experience launching 0 to 1 growth motions or self-serve flows (preferred but not required)
Skills
SEO, Aeo, Content Marketing, Growth Experiments, Community Building, Event Management, AI Tools, Automation, Funnel Optimization, Gtm Strategies
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