Senior Solutions Marketer

Responsibilities

• Develop and own Lovable's solutions positioning and messaging framework across key audiences: individual creators, startups, SMBs, and enterprise teams spanning multiple verticals and use cases.
• Lead narrative development for how Lovable shows up in market — crafting the stories, frameworks, and positioning that connect our platform's capabilities to the outcomes different audiences care about.
• Design and execute integrated marketing campaigns that span content, digital, events, and sales enablement — driving measurable awareness, engagement, and pipeline.
• Partner with product and engineering to deeply understand the roadmap, the technology under the hood, and the competitive landscape — developing the product fluency needed to be a credible voice with technical and non-technical audiences alike.
• Collaborate with GTM teams to develop segment-specific messaging, PLG campaigns, and enablement materials that accelerate deal velocity across segments.
• Build and maintain a library of use case narratives, customer proof points, and competitive positioning assets that the broader marketing and sales organization can leverage.
• Work with content and community teams to develop thought leadership that positions Lovable at the center of conversations around AI-powered development, the future of software creation, and the democratization of building.
• Identify and prioritize emerging verticals, personas, and use cases — conducting market analysis, synthesizing customer and sales signal, and developing the go-to-market playbooks to unlock them.
• Help define and refine Lovable's ICP across segments — partnering with GTM and product teams to understand where we have the strongest fit, where there's white space, and where to place our next bets.
• Report on campaign and messaging performance, using data to iterate on what's working and to inform strategic priorities.
• Continuously experiment with AI tools and workflows to accelerate your own output — from research and competitive analysis to content production and campaign operations — and share what works with the broader team.

Requirements

• 8+ years of marketing experience with significant time spent in solutions marketing, product marketing, or integrated campaign roles at B2B SaaS or developer-focused companies.
• Think like a product marketer first — deeply understand the product, the technology, and the competitive landscape.
• Strong writer who can craft narratives that are clear, compelling, and differentiated.
• Thrive in a 0-to-1 environment — build processes, navigate ambiguity, operate with speed.
• Adaptable generalist with depth across messaging and positioning, campaigns, content strategy, sales enablement, and analytics.
• Experience marketing to multiple audience segments simultaneously.
• Analytically sharp — synthesize market data, customer insights, and sales signal to identify ICP fit and white space opportunities.
• Excel at cross-functional collaboration.
• Strong product intuition and technical curiosity.
• Passionate about AI, future of software creation.
• Think in systems — build repeatable processes and scalable frameworks, experiment with AI tooling.

Nice-to-Haves

• Experience at a high-growth, product-led growth (PLG) company where self-serve and enterprise motions coexist.
• Marketed developer tools, no-code/low-code platforms, or AI products.
• Track record of building marketing programs from scratch at a growth-stage company.
• Experience with events.