Marketing Operations Manager

Responsibilities

• Own the lead management process including scoring, MQL lifecycle and follow-up SLAs.
• Partner with marketing, sales, sales ops and rev ops to monitor lead quality and optimize conversion.
• Design & maintain audience segmentation frameworks to power campaigns.
• Process event and campaign lists, use AI and enrichment tools to identify ICP contacts, and continuously refine audiences based on performance data, sales feedback, and business priorities.
• Maintain campaign data integrity, ensuring campaign responses, attribution and lead disposition data is captured cleanly and consistently.
• Partner with RevOps to keep performance visible and actionable.
• Administer and optimize the marketing tech stack (Pardot, Salesforce, website chat, ZoomInfo, LinkedIn Sales Navigator), driving utilization and partnering with vendors on new capabilities and best practices.
• Leverage AI tools and agents to streamline workflows, improve productivity, and enhance the quality and speed of marketing operations.

Requirements

• At least 3 years of experience in marketing operations, ideally in a B2B SaaS or healthcare technology environment.
• Hands-on experience with marketing automation and CRM platforms, with a strong understanding of lead management, campaign operations, data quality, and reporting best practices.
• Experience with Pardot and Salesforce is strongly preferred.
• Demonstrated ability to manage multiple projects and priorities while maintaining strong attention to detail and execution quality.
• A proactive, self-directed approach to problem solving, with the ability to quickly understand business context and apply learnings across initiatives.
• Experience using AI tools, automation platforms, and modern productivity technologies to improve efficiency and scale operational processes.
• Strong analytical, organizational, and communication skills, with the ability to collaborate effectively across Marketing, Sales, and Revenue Operations.
• A collaborative team player who takes ownership, follows through, and contributes positively to a fast-paced environment.

Success Metrics

• Lead routing, scoring, and follow-up SLAs are running efficiently with lead quality and conversion rates trending positively.
• Dashboards are monitored regularly, with campaign performance, attribution and pipeline contribution tracked and trusted and positive momentum shared regularly.
• The marketing database is clean, enriched, and aligned to ICP criteria, with new contacts processed accurately and efficiently.
• Segmentation is maintained and automated so the right audience receives the right message at the right time.
• The marketing technology stack is optimized, well adopted and supporting campaigns.
• Processes are documented, scalable, and proactively improved as business needs evolve.