Sr. Demand Generation Manager, SEM - Observability

What You'll Do

Planning

• Oversee the planning, execution and optimization of campaigns to deliver on aggressive pipeline targets.

Campaign Management

• Develop, execute, and measure multi-channel integrated demand generation campaigns, including webinars, 3rd party syndication, ABM, PPC, Remarketing, virtual events, workshops, email marketing, content marketing and paid advertising.

Reporting

• Set key performance indicators (KPIs), track engagement, and analyze attribution to ensure the success of ongoing integrated campaign activities.
• Communicate program results and performance with the sales and marketing teams.

Nurturing

• Develop multi-touch omnichannel nurture to engage prospects and move them through the funnel.
• Implement testing methodologies to enhance the demand creation process. Use A/B testing to optimize performance, and share best practices with the larger stakeholder teams.

Website SEO/GEO

• Oversee keyword research and website content for increased visibility in search (Google) and AI platforms (ChatGPT, Gemini).
• Optimize SEO, and GEO to drive relevant traffic to the website.

SEM

• Identify keywords (including long-tail keywords) that we can bid on, create SEM ads, and optimize them to drive high quality traffic and leads to the website.

AI/Pilot

• Leverage AI for all aspects of campaign creation.
• Pilot new channels and platforms to increase conversion rates and stay ahead of the Marketing technology curve.
• Effectively build stories/plays by slicing and collating existing content such as webinars, whitepapers, and blogs.

Program Management

• Oversee end-to-end execution of objectives from initial planning, socialization, advocacy, execution, and reporting.
• Work closely with SDR, Sales, Content, PMM, Field and other stakeholders within and outside the organization.

What You’ll Have

• Minimum 5 years of experience developing & executing integrated marketing campaigns.
• BA/BS in Marketing, Computers, or related field is required.
• Understanding of the observability and software audience.
• Experience program-managing large-scale webinars and virtual events.
• Demonstrated track record of driving significant growth in demand and pipeline.
• Experience growing a database organically.
• Experience working with third-party developer publications.
• Extensive marketing tech stack experience including Marketo, Salesforce, ON24, Bizzabo or virtual event platforms, Mutiny, 6Sense, Intellimize and more.
• Excellent written communication skills: you will be developing direct response copy for email and landing pages.
• The ability to learn new technologies, products and systems quickly.
• Expertise in understanding data, telling stories and executing across channels to create a customer-focused experience.
• Experience with understanding traditional, digital and emerging channels to create demand.