Marketing Strategy & Operations Manager

Responsibilities

• Implement and maintain campaign tracking, including UTM parameters and lead-source attribution in HubSpot.
• Lead the design and execution of complex marketing automation workflows.
• Build and maintain dashboards for SEO, website analytics, lead generation, and campaign effectiveness.
• Report on marketing metrics and provide data-driven recommendations to improve campaign performance.
• Align Marketing, Revenue Operations, and Business Systems teams on marketing operations priorities.
• Lead the technical implementation of marketing initiatives and ensure accurate setup and execution.
• Document marketing operations processes and best practices.
• Train team members on marketing technology and best practices.
• Develop data governance frameworks and segmentation strategies.
• Maintain compliance with GDPR, CCPA, and other data privacy requirements.
• Audit marketing systems and processes for data integrity and security.
• Own lead management processes and automation rules as the marketing technology subject-matter expert.
• Collaborate with Systems and Tooling on improvements to the marketing technology stack.
• Evaluate and recommend marketing technologies.

Requirements

• 7+ years of experience in marketing strategy and operations, strategic marketing planning, or a similar role.
• SQL knowledge and experience with data manipulation.
• Strong business acumen and understanding of marketing metrics and reporting.
• Advanced expertise with marketing automation tools.
• Strong analytical skills, including data analysis and visualization.
• Understanding of marketing automation, lead management, and campaign attribution.
• Experience with web analytics tools such as Google Analytics or Adobe Analytics.
• Knowledge of data privacy regulations and compliance requirements.

Nice to Have

• Experience with business intelligence tools such as Heap Analytics or Looker.
• Project management experience.
• Experience with API integrations and webhook management.

Compensation and Benefits

• Annual salary: $150,000–$207,000.
• 10-year exercise window for stock options.
• Unlimited PTO, with four weeks recommended annually.
• Twelve weeks of fully paid family leave in the United States.
• Generous equipment, software, and office furniture budget.
• $100/month education budget; conferences and higher-cost items may be covered with manager approval.
• For US employees, health insurance premiums are covered for employees and dependents.