Marketing Strategy & Planning Manager

Responsibilities

• Implement and maintain marketing campaign tracking, including UTM parameters and lead-source attribution in HubSpot.
• Lead the design and execution of complex marketing automation workflows.
• Build and maintain dashboards for SEO, website analytics, lead generation, and campaign effectiveness.
• Deliver recurring reports and data-driven recommendations to optimize campaign performance.
• Align Marketing, Revenue Operations, and Business Systems on marketing operations priorities.
• Lead technical implementation of marketing initiatives and document processes and best practices.
• Train team members on marketing technology tools and practices.
• Develop data governance frameworks and segmentation strategies.
• Ensure compliance with GDPR, CCPA, and other relevant data privacy regulations.
• Audit marketing systems and processes to maintain data integrity and security.
• Own lead management processes and automation rules as the marketing technology subject-matter expert.
• Collaborate on improvements to the marketing technology stack.
• Evaluate and recommend marketing technologies.

Requirements

• 7+ years of experience in marketing strategy and operations, strategic planning, or a similar role.
• SQL knowledge and experience with data manipulation.
• Strong business acumen and understanding of marketing metrics and reporting.
• Advanced expertise with marketing automation tools.
• Strong analytical skills, including data analysis and visualization.
• Understanding of marketing automation, lead management, and campaign attribution.
• Experience with web analytics tools such as Google Analytics or Adobe Analytics.
• Knowledge of data privacy regulations and compliance requirements.
• Hands-on individual-contributor experience owning marketing systems and operations end to end.

Nice to Have

• Experience with Heap Analytics or Looker.
• Project management experience.
• Experience with API integrations and webhook management.

Compensation and Benefits

• Annual salary range: $150,000-$207,000.
• 10-year exercise window for stock options.
• Unlimited PTO, with four weeks recommended annually.
• Twelve weeks of fully paid family leave in the United States.
• Equipment, software, and office furniture budget.
• $100 per month education budget, with conferences and other higher-cost items covered with manager approval.
• United States employees receive health insurance for themselves and dependents, with premiums covered.