GTM Senior Business Systems Analyst, Pre-Sales

Responsibilities

• Own the roadmap, architecture, and operational health of top-of-funnel GTM systems.
• Govern HubSpot workflows, lists, forms, properties, lifecycle stages, campaign structure, permissions, and naming conventions.
• Maintain HubSpot–Salesforce agreement through field mappings, inclusion lists, sync-error triage, deduplication, ICP segmentation, suppression logic, enrichment, and email validation.
• Build and deploy Salesforce automation, including record-triggered and screen flows, validation rules, custom objects and fields, permission sets, and approvals.
• Own the path from form fill to booked meeting, including capture, enrichment, deduplication, routing, sequence enrollment, and speed to lead.
• Prioritize requests based on ROI and communicate build, deferral, and rejection decisions.
• Drive cross-functional alignment on scope, sequencing, tradeoffs, and delivery.

Requirements

• 5+ years of experience in business systems, marketing operations, or revenue operations at a fast-paced company.
• Deep hands-on HubSpot experience, including building and debugging workflows and designing list, form, and property architectures.
• Salesforce Admin certification or equivalent hands-on experience with complex Salesforce flows and declarative automation.
• Practical ownership of funnel definitions, lead sources, campaign membership, UTM capture, MQL-to-SQL handoffs, and trusted attribution reporting.
• Ability to frame ambiguous problems, make decisions, ship solutions, work independently, and explain tradeoffs to varied audiences.
• Ability to build scalable solutions and use AI to automate work where appropriate.

Nice to Have

• Marketing systems experience beyond CRM, including paid media and ad-platform integrations, lifecycle email programs, landing-page and form tooling, deliverability, and list hygiene at scale.
• Cross-functional program management with engineering, sales, and finance stakeholders.
• Product mindset for internal tooling, including phased delivery and adoption measurement.
• Experience with Snowflake, Looker, or similar business intelligence and warehouse tools.
• Working knowledge of Apex or Lightning Web Components.
• Experience with Linear or similar project-management software.

Compensation and Benefits

• Annual salary: $145,800–$182,200.
• Flexible PTO, home-office equipment, health and wellness stipend, intra-office travel budget, and weekly coffee stipend.
• United States benefits include medical, dental, and vision coverage, One Medical membership, 401(k) with employer match, fertility HRA, parental leave, pet insurance, and in-office perks.
• Relocation expense coverage to New York City or San Francisco may be available.