Senior Growth Marketing Campaigns Manager

What you’ll do

• Architect and execute integrated campaign strategy (brand, launch, event, demand) across key channels for one of Vanta's core segments.
• Own the numbers: define MQL, pipeline contribution, conversion rates; set standards, report, and optimize.
• Build campaign infrastructure including frameworks, playbooks, and templates that scale output with AI tools.
• Partner with Product Marketing to design launch campaigns, inform demand campaigns, and plan sales plays.
• Collaborate with Sales and SDR on lead routing, follow-up SLAs, and feedback loops.
• Own the campaign roadmap, calendar, and budget for your segment with board-level discipline.
• Lead ABM strategy for priority verticals: design playbook and ensure execution.
• Implement AI solutions responsibly to improve efficiency for yourself, stakeholders, and buyers.
• Mentor junior marketers and raise the craft of the campaigns function.

How to be successful

• 8+ years in B2B SaaS demand generation or growth marketing, building programs end-to-end.
• Proven track record owning integrated campaigns from strategy to results and budget accountability.
• Analytical fluency: set measurement standards and distinguish signal from noise.
• Cross-functional experience working closely with Sales, SDR, creative, and Product Marketing.
• Hands-on with marketing automation (HubSpot) and Salesforce.
• Executive-level communicator: write sharp briefs, present to VPs, influence strategy.
• Builder's instinct: improve teams, processes, and programs.
• Open to using AI with curiosity, willingness to learn, and sound judgment.
• Must be authorized to work in the U.S. without sponsorship.

What you can expect

• Industry-competitive salary and equity.
• Comprehensive medical, dental, vision coverage (100% of employee-only premiums for most plans).
• 16 weeks fully-paid parental leave.
• Health & wellness stipend.
• Remote workspace, internet, and cellphone stipend.
• Commuter benefits for SF/NYC offices.
• Family planning benefits.
• Matching 401(k) with immediate vesting.
• Flexible PTO + 80 hours sick time.
• 11 company-paid holidays.
• Virtual team building and company events.