Senior Growth Marketing Campaigns Manager
Own end-to-end integrated campaign strategy and demand generation for a core Vanta segment. Architect campaigns, own pipeline metrics and budget, lead ABM, partner with Product Marketing/Sales, implement AI tools, and mentor juniors. Requires 8+ years B2B SaaS growth marketing experience.
About the job
What you’ll do
- Architect and execute integrated campaign strategy (brand, launch, event, demand) across key channels for one of Vanta's core segments.
- Own the numbers: define MQL, pipeline contribution, conversion rates; set standards, report, and optimize.
- Build campaign infrastructure including frameworks, playbooks, and templates that scale output with AI tools.
- Partner with Product Marketing to design launch campaigns, inform demand campaigns, and plan sales plays.
- Collaborate with Sales and SDR on lead routing, follow-up SLAs, and feedback loops.
- Own the campaign roadmap, calendar, and budget for your segment with board-level discipline.
- Lead ABM strategy for priority verticals: design playbook and ensure execution.
- Implement AI solutions responsibly to improve efficiency for yourself, stakeholders, and buyers.
- Mentor junior marketers and raise the craft of the campaigns function.
How to be successful
- 8+ years in B2B SaaS demand generation or growth marketing, building programs end-to-end.
- Proven track record owning integrated campaigns from strategy to results and budget accountability.
- Analytical fluency: set measurement standards and distinguish signal from noise.
- Cross-functional experience working closely with Sales, SDR, creative, and Product Marketing.
- Hands-on with marketing automation (HubSpot) and Salesforce.
- Executive-level communicator: write sharp briefs, present to VPs, influence strategy.
- Builder's instinct: improve teams, processes, and programs.
- Open to using AI with curiosity, willingness to learn, and sound judgment.
- Must be authorized to work in the U.S. without sponsorship.
What you can expect
- Industry-competitive salary and equity.
- Comprehensive medical, dental, vision coverage (100% of employee-only premiums for most plans).
- 16 weeks fully-paid parental leave.
- Health & wellness stipend.
- Remote workspace, internet, and cellphone stipend.
- Commuter benefits for SF/NYC offices.
- Family planning benefits.
- Matching 401(k) with immediate vesting.
- Flexible PTO + 80 hours sick time.
- 11 company-paid holidays.
- Virtual team building and company events.
Skills
Demand Generation, Growth Marketing, Integrated Campaigns, ABM, HubSpot, Salesforce, Marketing Automation, Pipeline Analytics, AI Tools, Product Marketing
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