Senior Manager Paid Search
Leads paid search strategy and experimentation across major PPC platforms, managing seven figures in monthly spend and expanding non-brand growth. Requires 5–7+ years of SEM experience, strong analytical and testing expertise, and the ability to influence cross-functional stakeholders.
About the job
Responsibilities
- Own paid search strategy across Google Ads, Bing, and other search platforms, managing seven figures in monthly media spend.
- Build and scale a non-brand experimentation program to unlock incremental, profitable growth.
- Design and run geo tests, holdouts, bid tests, and budget tests to measure incrementality.
- Set account strategy across budget allocation, bidding, audience targeting, impression share, and quality score.
- Lead campaign structuring, keyword and audience strategy, and large-scale keyword architecture across search and display.
- Guide ad copy and creative testing to improve performance.
- Partner with analytics to define reporting frameworks and turn performance data into strategic recommendations.
- Apply analytical thinking to attribution and measurement.
- Serve as the subject matter expert on paid search and PPC trends.
Requirements
- 5–7+ years of experience in SEM and paid search (PPC).
- Track record managing, optimizing, and scaling seven figures in monthly media spend.
- Experience scaling paid search beyond brand into non-brand growth.
- Hands-on experience designing and interpreting incrementality, geo, holdout, and A/B tests.
- Strong quantitative and analytical skills, including attribution, incrementality, and basic statistics.
- Expertise across Google Ads, Bing Ads, and other major PPC platforms.
- Experience with Google Analytics and internal reporting tools.
- Ability to work independently while influencing and aligning multiple teams and stakeholders.
- Ability to work quickly and flexibly as priorities shift.
- Proficiency in Excel, PowerPoint, and Word.
- BS/BA degree preferred.
Nice-to-haves
- Google Ads or Bing certification.
- Experience in financial services.
Compensation and Benefits
- Salary range: $115,000–$165,000 USD.
- Annual target bonus of 10%, based on individual performance and company/team performance.
- 401(k) plan with company matching up to 3.5% of employee contributions.
- 23 days of annual paid time off plus paid holidays.
- Health, vision, and dental coverage.
- Paid parental bonding leave.
- Life and disability insurance covered 100% by the company.
- Hybrid schedule for Chicago-based employees: in-office Tuesday through Thursday and remote Mondays and Fridays.
- 20 additional flex remote days annually and five company-wide office-optional weeks tied to major holidays.
Skills
Sem, Paid Search, Ppc, Google Ads, Bing Ads, Google Analytics, A/B Testing, Incrementality Testing, Attribution, Audience Targeting, Keyword Strategy, Display Advertising, Excel, PowerPoint, Microsoft Word
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