Senior Manager, Account-Based Experience
Lead the design and execution of enterprise Account-Based Experience (ABX) programs at Sanity.io. Partner with sales and marketing to create personalized multi-channel campaigns that generate and accelerate pipeline from first touch to closed-won, while measuring performance and optimizing results. Requires 6+ years B2B marketing experience including 3+ years in ABM/ABX for enterprise SaaS or developer tools.
About the job
What you would do
- Execute and scale enterprise ABX programs: Partner with marketing and sales leadership to execute and scale Sanity's enterprise ABX programs, translating GTM priorities into personalized account experiences that generate pipeline and accelerate revenue.
- Drive coordinated account engagement: Run weekly account pod meetings with AEs and SDRs to align on priority accounts, engagement insights, campaign activity, and next-best actions, ensuring a coordinated and personalized experience across the buying journey.
- Develop and optimize multi-channel campaigns: Build, launch, and optimize 1:few and 1:many ABX programs across events, digital, direct mail, email, paid channels, and gifting, continuously testing and refining performance.
- Build scalable personalization programs: Develop account segmentation, vertical-specific campaigns, personalized landing pages, and buying committee engagement strategies that deliver relevant experiences at scale and improve account conversion rates.
- Measure and optimize performance: Track ABX effectiveness across account engagement, pipeline influence, opportunity progression, and revenue impact. Use data and insights to continuously improve targeting, personalization, and program performance.
About you
- 6+ years in B2B marketing, including at least 3 years building and executing ABM or ABX programs targeting enterprise accounts at a developer tools, SaaS, or technical platform company.
- Demonstrated success generating pipeline and influencing revenue through account-based programs with specific metrics improved.
- Experience supporting complex buying groups, navigating long sales cycles, and partnering closely with sales teams.
- Strong understanding of account-based marketing platforms and supporting technologies, including Demandbase, Salesforce, intent data providers, and related martech tools.
- Experience building audience segmentation frameworks, vertical-specific campaigns, personalized content experiences, and account-based engagement programs that scale across enterprise accounts.
- Comfortable building measurement frameworks, analyzing performance data, and using insights to optimize programs.
- Highly organized with strong execution and project management skills to manage multiple stakeholders, priorities, and campaigns.
What sets you apart
- Experience marketing developer tools, content platforms, or technical infrastructure to enterprise engineering and digital teams.
- Familiarity with AI-powered content workflows and how to position them to enterprise buyers.
- Experience executing and optimizing ABX programs in a high-growth B2B environment, with a track record of improving engagement, pipeline, and conversion rates.
- Hands-on experience developing intent-based segmentation, account prioritization models, and trigger-based engagement plays.
- Experience creating personalized account experiences at scale, including vertical-specific campaigns, custom landing pages, and targeted content journeys.
- Experience supporting executive engagement programs, including roundtables, executive dinners, and strategic events.
What we can offer
- Competitive stock options program and location-based salary.
- Comprehensive health plans and perks.
- Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth.
- A healthy work-life balance that accommodates individual and family needs.
Skills
Abx, ABM, Demandbase, Salesforce, Intent Data, MarTech, Account Segmentation, Pipeline Generation, B2B Marketing
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