Senior Manager, Account-Based Experience

What you would do

• Execute and scale enterprise ABX programs: Partner with marketing and sales leadership to execute and scale Sanity's enterprise ABX programs, translating GTM priorities into personalized account experiences that generate pipeline and accelerate revenue.
• Drive coordinated account engagement: Run weekly account pod meetings with AEs and SDRs to align on priority accounts, engagement insights, campaign activity, and next-best actions, ensuring a coordinated and personalized experience across the buying journey.
• Develop and optimize multi-channel campaigns: Build, launch, and optimize 1:few and 1:many ABX programs across events, digital, direct mail, email, paid channels, and gifting, continuously testing and refining performance.
• Build scalable personalization programs: Develop account segmentation, vertical-specific campaigns, personalized landing pages, and buying committee engagement strategies that deliver relevant experiences at scale and improve account conversion rates.
• Measure and optimize performance: Track ABX effectiveness across account engagement, pipeline influence, opportunity progression, and revenue impact. Use data and insights to continuously improve targeting, personalization, and program performance.

About you

• 6+ years in B2B marketing, including at least 3 years building and executing ABM or ABX programs targeting enterprise accounts at a developer tools, SaaS, or technical platform company.
• Demonstrated success generating pipeline and influencing revenue through account-based programs with specific metrics improved.
• Experience supporting complex buying groups, navigating long sales cycles, and partnering closely with sales teams.
• Strong understanding of account-based marketing platforms and supporting technologies, including Demandbase, Salesforce, intent data providers, and related martech tools.
• Experience building audience segmentation frameworks, vertical-specific campaigns, personalized content experiences, and account-based engagement programs that scale across enterprise accounts.
• Comfortable building measurement frameworks, analyzing performance data, and using insights to optimize programs.
• Highly organized with strong execution and project management skills to manage multiple stakeholders, priorities, and campaigns.

What sets you apart

• Experience marketing developer tools, content platforms, or technical infrastructure to enterprise engineering and digital teams.
• Familiarity with AI-powered content workflows and how to position them to enterprise buyers.
• Experience executing and optimizing ABX programs in a high-growth B2B environment, with a track record of improving engagement, pipeline, and conversion rates.
• Hands-on experience developing intent-based segmentation, account prioritization models, and trigger-based engagement plays.
• Experience creating personalized account experiences at scale, including vertical-specific campaigns, custom landing pages, and targeted content journeys.
• Experience supporting executive engagement programs, including roundtables, executive dinners, and strategic events.

What we can offer

• Competitive stock options program and location-based salary.
• Comprehensive health plans and perks.
• Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth.
• A healthy work-life balance that accommodates individual and family needs.