Senior Client Account Manager, Gaming
Leads strategic gaming client accounts, optimizing programmatic CTV campaigns, growing revenue, and advising publishers on user acquisition and retention. Requires 5+ years in performance marketing or account management, gaming expertise, and hands-on MMP and media-platform experience.
About the job
Responsibilities
- Lead a portfolio of mobile, cross-platform, esports, and real-money gaming clients.
- Launch and optimize programmatic CTV campaigns against CPA, CPI, and ROAS targets.
- Develop account plans, identify whitespace opportunities, and secure incremental budgets through data-driven QBRs.
- Advise game publishers on CTV for player acquisition and retention.
- Analyze campaign performance and conversion funnels to produce actionable client insights.
- Collaborate with sales, product, and AdOps teams on campaign launches and custom integrations.
- Mentor junior account managers and help develop the gaming business playbook.
- Use AI tools to identify funnel drop-offs, pacing issues, and creative fatigue, then translate findings into campaign improvements.
Requirements
- 5+ years of experience in performance marketing or account management, focused on gaming.
- Deep understanding of game development lifecycles, user acquisition, and player monetization.
- Hands-on experience with Mobile Measurement Partners and biddable media platforms.
- Strong analytical skills across CAC, LTV, and churn metrics.
- Ability to build relationships with studio executives and present campaign strategies.
- Comfort using AI for performance analysis and QBR storytelling while validating results against platform and MMP data.
Nice-to-haves
- MBA or advanced degree in business or a related field.
- Experience managing enterprise clients or agency accounts with large budgets.
- Certifications or training in digital advertising platforms or performance marketing.
Compensation
- Base salary: $91,963–$189,336 USD.
- Eligible for equity and incentive compensation.
Skills
Performance Marketing, Account Management, Gaming, Ctv Advertising, Programmatic Advertising, User Acquisition, Appsflyer, Adjust, Branch, Google Analytics, Mobile Measurement Partners, Biddable Media, Campaign Optimization, Roas, Ai Analytics
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