Activation Sales Development Representative I
Generate new business opportunities for Instacart's Brand Partnerships team by identifying, contacting, and qualifying advertisers. Manage sales pipeline through outbound calls, emails, meetings, and KPIs using Salesforce.
About the job
About the Job
- Develop and maintain strong relationships with advertisers, managing all aspects of the sales cycle.
- Conduct a high volume of daily activities, including outbound calls, emails, and social selling in a fast-paced transactional environment.
- Create sales collateral, case studies, and custom 'stories' to effectively communicate the benefits of Instacart's platform to CPG advertisers.
- Meet and exceed key performance indicators (KPIs), such as retention rate, revenue generated, and live advertiser percentage.
- Utilize SFDC/Sales engagement tools to prioritize leads and engage brands through the use of cadences and dialing.
- Ensure accurate contact mapping within the book of business and track contact movement updates.
- Engage active advertisers within your book to drive increased investments, leveraging your industry expertise and knowledge of the brands' businesses.
- Identify opportunities to standardize materials and processes to provide high-quality support at scale.
- Deliver an excellent customer experience through strong project management skills, anticipating and resolving bottlenecks, managing multiple schedules, and maintaining a high standard of execution.
- Collaborate with product teams to prioritize product improvements that assist in scaling ad products for small to medium-sized businesses.
Minimum Qualifications
- Previous experience in a sales or business development role, preferably in the advertising industry.
- Strong communication skills, both written and verbal, with the ability to build rapport and establish lasting relationships.
- Proven track record of meeting or exceeding sales targets and KPIs.
- Excellent organizational and project management skills.
- Detail-oriented with a focus on accuracy and quality.
- Ability to adapt to a fast-paced and dynamic environment.
Preferred Qualifications
- Strong advertising industry knowledge and understanding of CPG advertising is a plus.
- Familiarity with CRM software (e.g., Salesforce) and sales engagement tools.
Skills
Salesforce, CRM, Sales Engagement Tools
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