Growth Marketing Lead
Build and scale multi-channel paid acquisition programs, owning strategy, budget, experimentation, attribution, and performance measurement. The role partners cross-functionally to turn emerging channels into repeatable sources of pipeline and revenue.
About the job
Responsibilities
- Own growth strategy across paid social, CTV, OOH, radio, podcasts, and emerging channels.
- Build and execute channel testing plans with clear hypotheses, success metrics, and measurement plans.
- Partner with Design and Product Marketing to develop creative tailored to each audience and channel.
- Own agency and vendor relationships across media buying and production.
- Measure performance across pipeline, CAC, and revenue, and use insights to guide investment decisions.
- Build attribution and incrementality frameworks for channels where last-click measurement is insufficient.
- Partner with Analytics, Product Marketing, and Finance to prioritize growth opportunities.
- Scale successful programs while continuously testing new acquisition channels.
Requirements
- Experience building and scaling paid acquisition programs across multiple channels.
- Experience owning strategy, budget, execution, and measurement.
- Strong understanding of paid social and familiarity with CTV, OOH, radio, podcasts, and other emerging channels.
- Experience designing experiments and measuring incrementality.
- Strong analytical skills with a track record of using data to make investment decisions.
- Comfort working in ambiguity and building new programs from scratch.
- Excellent cross-functional collaboration with Design, Product Marketing, Analytics, and Leadership.
Nice to Haves
- Experience building new acquisition channels from the ground up.
- Experience scaling paid social for a high-growth B2B SaaS company.
- Experience with emerging channels such as CTV, podcasts, OOH, or audio.
- Track record of turning experiments into repeatable growth.
- Experience partnering closely with Creative, Product Marketing, and Analytics.
- Experience using AI to accelerate testing and improve campaign performance.
Compensation
- Estimated compensation range: $145,000–$193,000 USD.
Skills
Paid Social, Ctv, Ooh, Radio, Podcasts, Media Buying, Marketing Attribution, Incrementality Testing, A/B Testing, Cac Analysis, Pipeline Analytics, Revenue Analytics, AI
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