Senior Field Marketing Manager
Senior Field Marketing Manager for North America, owning regional strategy, events, campaigns, and pipeline acceleration in partnership with Sales. Requires 6+ years field/demand gen experience, bachelor's degree, strong analytical and cross-functional skills in B2B SaaS.
About the job
Responsibilities
- Develop a region-specific field marketing strategy and execution plan for key North American markets that aligns with regional sales targets and company growth objectives.
- Plan, manage, and execute a portfolio of high-impact initiatives: live and virtual events, trade shows/conferences, cobranded partner events, targeted unique experiences, and localized campaigns that target both prospects and key accounts.
- Partner with Sales leadership to identify target accounts/segments, design tailored field marketing and support pipeline acceleration.
- Define and implement best-in-class lead-handoff processes and workflows in partnership with the local BDR, SDR and AE teams, ensuring clear attribution from marketing activity to pipeline generation and conversion.
- Use data and analytics to track performance against KPIs, derive actionable insights, and continuously optimize investment - from event ROI to conversion rate improvement across channels.
- Manage budgets, vendor and agency relationships, ensuring cost-efficiency while delivering high-quality experiences and collateral.
- Mentor and support junior or regional field marketing colleagues, drive cross-functional collaboration, and champion creative, agile, high-impact marketing execution within a fast-paced environment.
Requirements
- Bachelor’s degree in Marketing, Business, Communications or a related field.
- 6+ years of hands-on experience in field marketing, demand generation, or event marketing - ideally within B2B SaaS, travel/expense tech, or a high-growth technology context.
- Proven track record of designing and executing demand generation and field marketing campaigns that drove measurable pipeline growth, brand visibility, and sales support results.
- Excel in fast-paced, ambiguous environments; combine strategic thinking with strong project management, execution discipline, and leadership skills.
- Thrive working cross-functionally, collaborating with Sales, Customer Success, Product Marketing, Content, and Revenue and Marketing Ops to deliver aligned go-to-market impact.
- Analytical — comfortable using data to measure impact, build reports and dashboards, and iterate quickly on what works.
Nice-to-Haves
- MBA or advanced degree.
- Experience in B2B SaaS, travel/expense tech, or high-growth technology.
Skills
Field Marketing, Demand Generation, Event Marketing, Pipeline Generation, Lead Handoff Processes, Marketing Analytics, Budget Management, Cross-Functional Collaboration, Sales Partnership, KPI Tracking
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