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NavanNavanAustin, TX

Senior Field Marketing Manager

Senior Field Marketing Manager for North America, owning regional strategy, events, campaigns, and pipeline acceleration in partnership with Sales. Requires 6+ years field/demand gen experience, bachelor's degree, strong analytical and cross-functional skills in B2B SaaS.

87k – 193k/yr
On-site6+ YOEGrowth Marketing

About the role

Responsibilities

  • Develop a region-specific field marketing strategy and execution plan for key North American markets that aligns with regional sales targets and company growth objectives.
  • Plan, manage, and execute a portfolio of high-impact initiatives: live and virtual events, trade shows/conferences, cobranded partner events, targeted unique experiences, and localized campaigns that target both prospects and key accounts.
  • Partner with Sales leadership to identify target accounts/segments, design tailored field marketing and support pipeline acceleration.
  • Define and implement best-in-class lead-handoff processes and workflows in partnership with the local BDR, SDR and AE teams, ensuring clear attribution from marketing activity to pipeline generation and conversion.
  • Use data and analytics to track performance against KPIs, derive actionable insights, and continuously optimize investment - from event ROI to conversion rate improvement across channels.
  • Manage budgets, vendor and agency relationships, ensuring cost-efficiency while delivering high-quality experiences and collateral.
  • Mentor and support junior or regional field marketing colleagues, drive cross-functional collaboration, and champion creative, agile, high-impact marketing execution within a fast-paced environment.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications or a related field.
  • 6+ years of hands-on experience in field marketing, demand generation, or event marketing - ideally within B2B SaaS, travel/expense tech, or a high-growth technology context.
  • Proven track record of designing and executing demand generation and field marketing campaigns that drove measurable pipeline growth, brand visibility, and sales support results.
  • Excel in fast-paced, ambiguous environments; combine strategic thinking with strong project management, execution discipline, and leadership skills.
  • Thrive working cross-functionally, collaborating with Sales, Customer Success, Product Marketing, Content, and Revenue and Marketing Ops to deliver aligned go-to-market impact.
  • Analytical — comfortable using data to measure impact, build reports and dashboards, and iterate quickly on what works.

Nice-to-Haves

  • MBA or advanced degree.
  • Experience in B2B SaaS, travel/expense tech, or high-growth technology.

Skills

Field MarketingDemand GenerationEvent MarketingPipeline Generationlead handoff processesMarketing AnalyticsBudget ManagementCross-Functional Collaborationsales partnershipKPI Tracking

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