Senior Growth Marketing Specialist - Alfred Music

Responsibilities

Lifecycle and Campaign Management

• Manage email, in-app, and push campaigns end to end, including setup, tracking, and multivariate testing.
• Improve email development and deployment processes, including dynamic content, targeting, personalization, and templates.
• Support data integrations with email service provider and in-app messaging platforms.

Demand Generation and Analytics

• Design and execute multichannel lead-generation campaigns across search, social, and display for self-service and high-touch sales cycles.
• Own conversion-rate optimization for high-traffic landing pages and lead-capture forms through A/B testing.
• Track and report team KPIs, including performance summaries, test results, and conversion tracking.
• Partner with marketing, data, and product teams to develop engagement strategies and achieve KPI and business targets.
• Define go-to-market strategy and planning, including positioning, value proposition, and launch approach.

Partner and Distributed Brand Marketing

• Serve as the day-to-day contact for partner and distributed-brand follow-up, surfacing risks and resolving misalignment.
• Capture action items, confirm owners and timelines, and follow through on post-meeting execution.
• Ensure contractual marketing commitments to partners are fulfilled.
• Create distribution and publishing partner content, including emails, blogs, gated content, catalogs, videos, landing pages, and digital advertising.
• Support partner events from materials ordering and event planning through chargebacks and issue resolution.
• Collaborate with distributed brands on co-marketing initiatives.

Requirements

• 3+ years of marketing experience in a SaaS environment.
• Ability to manage cross-functional commitments, resolve competing priorities diplomatically, and align partners and stakeholders.
• Experience tracking Cost Per Lead (CPL) and Customer Acquisition Cost (CAC) across channels and campaigns.
• Strong communication, project management, and time-management skills.
• Highly organized, detail-oriented, able to multitask, and comfortable working under pressure.
• Experience using enterprise email and multichannel service platforms for list management, audience segmentation, A/B testing, and email, in-app, and push campaign deployment and tracking.
• Experience with HTML and CSS for email templates and landing pages.
• Experience building email automations and drip programs.
• Experience tracking email engagement metrics and web analytics, including Google Analytics.
• Understanding of Agile marketing principles, values, and processes, or willingness to learn.
• Ability to work extended hours and travel up to 15% as needed.
• Ability to stand for extended periods and lift or move event materials weighing up to 30–50 lbs.

Nice to Have

• Familiarity with academic and private-studio teaching workflows and market needs.
• Knowledge of the music education publishing market.
• Experience with music technology and EdTech platforms.

Compensation and Benefits

• Annual salary range: $68,550–$114,250 in Colorado.
• Eligibility for performance-based variable compensation.
• Medical, dental, and vision insurance.
• Health savings and flexible spending accounts.
• Paid parental leave and employee assistance program.
• Accident, critical illness, and hospital indemnity coverage options.
• Company-paid short-term disability, long-term disability, basic life insurance, and AD&D.
• Supplemental life insurance options.
• 401(k) with company match.
• 12 paid holidays and discretionary flexible time off.
• Free access to company products, corporate discounts, and professional development resources.
• Access to onsite fitness, locker room, shower, bike-storage, e-bike, music, and podcast-studio facilities.