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TheraTheraNew York, NY

Marketing Lead

Thera is seeking a hands-on Marketing Lead to drive top-of-funnel demand generation, manage paid ads, run events, and lead product launches. This role requires a creative operator with a strong bias for action and accountability.

80k – 150k/yr
On-site4+ YOEGrowth Marketing

About the role

What you'll own

  • Top of funnel demand generation
  • Paid ads across search, social, and new channels
  • In-person events, field marketing, and partnerships
  • Product launches and new product storytelling
  • Brand voice, messaging, and positioning
  • Creative experiments including stunts and viral moments
  • Marketing attribution and pipeline influence

What success looks like

  • Consistent inbound leads that convert
  • Clear link between marketing and pipeline
  • Events that drive real conversations, not just swag
  • Fast launches with real customer pull
  • A brand people recognize and talk about

About you

  • 4 to 7+ years in marketing, ideally at fast-moving startups
  • Hands-on operator who can run paid ads, write copy, and ship campaigns yourself
  • Strong storyteller with a sharp instinct for brand voice
  • Comfortable owning experiments end-to-end
  • Bias toward action, speed, and high standards

Not a fit if

  • You want a pure management role or need a big team to operate
  • You avoid ambiguity or measurable outcomes
  • You're not willing to be in-person in NYC

Why Thera

  • Room to experiment and move fast
  • Direct ownership of outcomes
  • A product people actually like
  • Support for creative risks that work

Read more about our cultural principles: https://www.getthera.com/principles

Skills

Paid AdvertisingContent CreationBrand ManagementProduct LaunchMarketing AttributionField MarketingStorytelling
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