Marketing Lead
Thera is seeking a hands-on Marketing Lead to drive top-of-funnel demand generation, manage paid ads, run events, and lead product launches. This role requires a creative operator with a strong bias for action and accountability.
About the job
What you'll own
- Top of funnel demand generation
- Paid ads across search, social, and new channels
- In-person events, field marketing, and partnerships
- Product launches and new product storytelling
- Brand voice, messaging, and positioning
- Creative experiments including stunts and viral moments
- Marketing attribution and pipeline influence
What success looks like
- Consistent inbound leads that convert
- Clear link between marketing and pipeline
- Events that drive real conversations, not just swag
- Fast launches with real customer pull
- A brand people recognize and talk about
About you
- 4 to 7+ years in marketing, ideally at fast-moving startups
- Hands-on operator who can run paid ads, write copy, and ship campaigns yourself
- Strong storyteller with a sharp instinct for brand voice
- Comfortable owning experiments end-to-end
- Bias toward action, speed, and high standards
Not a fit if
- You want a pure management role or need a big team to operate
- You avoid ambiguity or measurable outcomes
- You're not willing to be in-person in NYC
Why Thera
- Room to experiment and move fast
- Direct ownership of outcomes
- A product people actually like
- Support for creative risks that work
Read more about our cultural principles: https://www.getthera.com/principles
Skills
Paid Advertising, Content Creation, Brand Management, Product Launch, Marketing Attribution, Field Marketing, Storytelling
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