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AlephAlephUnited States

Senior Demand Generation Manager

Own integrated B2B demand generation at Aleph, coordinating campaigns across paid, lifecycle, content, events, and partnerships to grow qualified pipeline. The role requires strong performance judgment, attribution discipline, and hands-on execution for a technical finance audience.

90k – 180k/yr
Remote5+ YOEGrowth Marketing

About the role

Responsibilities

  • Plan and run integrated campaigns across content, webinars, events, sponsorships, email, lifecycle, and paid channels.
  • Drive qualified inbound pipeline growth, including efficiency and conversion across the funnel.
  • Improve the path from first touch to booked meeting to qualified opportunity.
  • Own paid strategy, including budget allocation, testing priorities, and channel performance.
  • Develop nurture and re-engagement programs for prospects who are not ready to buy.
  • Build clearer reporting and attribution so the team can identify what is working and where to invest.

Requirements

  • Experience owning B2B demand generation or pipeline growth, including accountability for results.
  • A track record focused on pipeline quality rather than lead volume.
  • Ability to market to a technical, considered-purchase audience.
  • Sound judgment on paid performance and conversion, with the ability to improve results across the funnel.
  • Comfort making decisions with incomplete attribution.
  • Hands-on, systems-oriented approach to building in marketing tools.
  • Practical understanding of how AI can speed up and improve marketing work.
  • Ability to balance immediate opportunities with longer-term programs.

Nice to Have

  • Experience marketing to CFOs, FP&A teams, or another expert B2B audience.
  • SEO/AEO experience.
  • Experience with paid creative, social, partnerships, or sponsorships.

Compensation

  • Annual salary range: $90,000-$180,000.

Skills

b2b demand generationpipeline growthCampaign Managementpaid mediaLifecycle MarketingEmail Marketingmarketing attributionSEOaeoMarketing Analytics

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