Senior Lifecycle Marketing Manager
Own Rippling's self-serve conversion and upsell lifecycle funnel from 0-to-1. Build programs in Iterable, analyze performance with Snowflake/SQL, and bridge Marketing, Sales, and Product to drive trial-to-paid and expansion revenue.
About the job
Responsibilities
- Build the self-serve lifecycle funnel for one of Rippling’s fastest-growing products — design the architecture, define journey stages, build and scale programs in Iterable that convert free trial users to paid, implement lifecycle hierarchy logic with MOps, and enforce entry/exit criteria.
- Own and execute lifecycle campaigns end-to-end: copywriting, audience targeting, content, sales enablement, and performance tracking — from concept through analysis.
- Own the upsell motion from converted customer to demo booked — the entry point to expanding users across the full Rippling platform and multi-product suite.
- Analyze lifecycle performance across every touchpoint — write the Snowflake queries to prove what's working, kill what isn't, and double down on what is.
- Be the connective tissue between Marketing, Sales, and MOps: triage escalations, prevent messaging collisions, and keep the lifecycle engine running cleanly.
Requirements
- 6+ years of experience in lifecycle or demand marketing at high-growth B2B SaaS companies.
- Proven experience building lifecycle programs from 0 to 1 with a track record of driving activation, retention, and customer LTV — you've designed the architecture, not just optimized what someone else built.
- Proven success driving lifecycle campaigns across both PLG and SLG motions.
- Fluency in the Salesforce data model: campaign members, lead/contact records, MQL routing logic.
- Hands-on experience with marketing automation and email marketing software, specifically Hubspot and Iterable — building and managing multi-step nurture campaigns.
- Analytical enough to write SQL or Snowflake queries, spot issues, and connect campaign performance to pipeline impact.
- Demonstrated ability to work across Sales and Marketing.
- Structured experimenter with a rigorous approach to A/B testing.
Nice-to-Haves
- Growth marketing experience.
- Experience with Outreach or similar sales sequencing tools.
Skills
Lifecycle Marketing, Iterable, HubSpot, Salesforce, Snowflake, SQL, A/B Testing, Product-Led Growth, Slg, Demand Generation
Similar jobs
Growth Marketing jobs
ZoomInfo
United States
Leads strategy and end-to-end execution for major trade shows, conferences, brand events, and corporate activations, connecting event experiences to pipeline and revenue. Requires 4–8 years of B2B or high-tech event marketing experience, strong project and budget management, and cross-functional leadership.
MongoDB
Dublin, Ireland
Leads lifecycle and growth marketing programs for developer-focused B2B SaaS users, driving adoption, retention, and expansion through personalized campaigns, experimentation, and product-led growth. Requires 5+ years of lifecycle or growth marketing experience and expertise marketing to technical audiences.
Betterment
New York, NY
Executes multichannel B2B marketing campaigns for Betterment at Work, including email nurture, social, webinars, content, and events. Requires at least three years of B2B or SaaS marketing experience, strong writing and project management skills, and familiarity with marketing automation and CRM platforms.
Steno
United States
Owns the end-to-end planning and execution of Steno’s internal corporate meetings and events, including venue sourcing, contract negotiation, budgeting, supplier management, and onsite delivery. Requires 6+ years of experience and willingness to travel approximately 50%.
Onxmaps
Austin, TXOwns the onX Hunt lifecycle funnel, driving trial conversion, free-to-paid upgrades, and lapsed-user reactivation through data-informed experimentation across email, push, and in-app channels. Requires eight years of lifecycle or growth marketing experience, strong analytics skills, and proficiency with Braze, Amplitude, Figma, and AI tools.