Senior Lifecycle Marketing Manager

Responsibilities

• Build the self-serve lifecycle funnel for one of Rippling’s fastest-growing products — design the architecture, define journey stages, build and scale programs in Iterable that convert free trial users to paid, implement lifecycle hierarchy logic with MOps, and enforce entry/exit criteria.
• Own and execute lifecycle campaigns end-to-end: copywriting, audience targeting, content, sales enablement, and performance tracking — from concept through analysis.
• Own the upsell motion from converted customer to demo booked — the entry point to expanding users across the full Rippling platform and multi-product suite.
• Analyze lifecycle performance across every touchpoint — write the Snowflake queries to prove what's working, kill what isn't, and double down on what is.
• Be the connective tissue between Marketing, Sales, and MOps: triage escalations, prevent messaging collisions, and keep the lifecycle engine running cleanly.

Requirements

• 6+ years of experience in lifecycle or demand marketing at high-growth B2B SaaS companies.
• Proven experience building lifecycle programs from 0 to 1 with a track record of driving activation, retention, and customer LTV — you've designed the architecture, not just optimized what someone else built.
• Proven success driving lifecycle campaigns across both PLG and SLG motions.
• Fluency in the Salesforce data model: campaign members, lead/contact records, MQL routing logic.
• Hands-on experience with marketing automation and email marketing software, specifically Hubspot and Iterable — building and managing multi-step nurture campaigns.
• Analytical enough to write SQL or Snowflake queries, spot issues, and connect campaign performance to pipeline impact.
• Demonstrated ability to work across Sales and Marketing.
• Structured experimenter with a rigorous approach to A/B testing.

Nice-to-Haves

• Growth marketing experience.
• Experience with Outreach or similar sales sequencing tools.