Senior Manager, Growth Marketing & Outreach

Key Activities

• Own digital outreach to faculty, career centers, and academic champions at scale, using HubSpot automation, AI-assisted personalization, and segmented sequences across CodePath’s national contacts.
• Execute semester outreach cycles end to end: segment contacts by school, department, prior engagement, and course relevance; build and launch sequences; monitor response rates; iterate.
• Manage email and SMS lifecycle campaigns for the admitted-to-enrolled conversion window; test timing, message, and channel to improve show rates and reduce the 32% drop-off between admission and enrollment.
• Run re-enrollment outreach through cohort analyses of eligible students and build targeted sequences to bring them back to complete recommended course sequences that optimize job success.
• Coordinate national virtual info sessions: scheduling, facilitation, follow-up sequences, and conversion tracking.
• Collaborate with student communications to maintain consistent voice and messaging across all outreach channels.
• Track campaign performance, open rates, and conversion data; surface optimization opportunities and flag issues to the Director.
• Grow and maintain the champion network: faculty advocates, student champions, and national student org relationships (ColorStack, NSBE, SHPE, etc.).

Qualifications

Required

• 5+ years running high-volume email or outbound campaigns. Built HubSpot (or equivalent) sequences from scratch. Think about timing, segmentation, and personalization, not just send volume.
• Systems-oriented: build workflows that don’t require constant manual intervention. Comfortable with automation, conditional logic, and CRM hygiene.
• Data-forward: obsess over open rates, click rates, and conversion data and use them to iterate. Able to interpret own results.
• AI-forward: use AI tools in day-to-day work for personalization, copy iteration, sequence optimization, or research.
• Clear communicator: write outreach copy that gets responses. Adjust tone and message across faculty, students, and institutional partners.

Preferred

• EdTech, enrollment marketing, or higher education outreach background.
• Experience with university audiences: faculty, department chairs, career center staff, academic advisors.
• Familiarity with national student organizations (ColorStack, NSBE, SHPE, etc.) and partner outreach.
• HubSpot certification or deep hands-on experience building sequences and workflows.
• Commitment to CodePath’s mission to advance economic mobility through education.