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PrizePicksPrizePicksAtlanta, GA

Senior Manager, New User Promotions

Own new user acquisition strategy, incentives, referral programs, and multi-million dollar budget for PrizePicks. Requires 5+ years in growth marketing/customer acquisition, strong analytics, budget optimization, and cross-functional leadership in a regulated gaming environment.

100k – 150k
Remote5+ YOEGrowth Marketing

About the role

What You’ll Do

  • Own customer acquisition planning and investment, having full ownership of the new user offer and referral program, aligning with the company’s growth objectives.
  • Manage the multi-million dollar monthly new user incentive budget, working closely with Finance and other leaders of investment channels to ensure full alignment.
  • Own reporting and performance tracking across core new user KPIs.
  • Develop and own the new user offers test & learn strategy.
  • Present, deliver insights and engage with senior and executive leadership; translating insights into repeatable playbooks.
  • Maintain a clear line of sight on competitor activity and acquisition best practices.
  • Develop strong relationships with cross-functional teams, including but not limited to Media, Analytics, Retention, Finance, Commercial and Product.
  • Cultivate and maintain a performance-driven test & learn mindset, constantly demonstrably iterating and improving our approach.
  • Ensure all promotions meet regulatory and compliance standards, particularly in a highly regulated DFS/gaming environment.

Qualifications

  • Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
  • 5+ years of experience in customer acquisition or growth marketing, ideally with hands-on experience managing the new user offer and/or referral program.
  • Demonstrable experience in managing & optimizing a large budget, balancing volume with user quality.
  • Experience in owning acquisition investment performance, with a deep grasp on new user investment best practices (core KPIs, ROI metrics, efficiency measures, etc.)
  • Demonstrated success in scaling user bases effectively & efficiently.
  • Very strong numerical and analytical skills, plus experience with analytics tools.
  • Excellent communication, collaboration, and relationship-building skills.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
  • Passion for sports and a deep understanding of sports fans’ motivations and behaviors.

Compensation & Benefits

Typical salary range: $100,000 to $150,000 (depends on location, skills, experience, and education).

Benefits for full-time employees:

  • Company-subsidized medical, dental, & vision plans
  • 401(k) plan with company match
  • Annual bonus
  • Flexible PTO (2 weeks strongly encouraged)
  • Generous paid leave programs, including 16-week paid parental leave and disability benefits
  • Workplace flexibility and modern work schedules
  • Company-wide in-person events and team outings
  • Lifestyle enhancement program
  • Company equipment provided (Windows & Mac options)
  • Annual performance reviews with opportunities for growth and career development

Skills

Growth MarketingCustomer AcquisitionBudget ManagementROI AnalysisAnalytics ToolsTest And Learn StrategyReferral ProgramsKPI TrackingRegulatory ComplianceCross-Functional Collaboration

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