Lead, Startup & Ventures Marketing
Leads MongoDB's marketing strategy for startups and ventures in the Bay Area, building relationships with VCs, founders, and communities. Owns ecosystem events, programs, acquisition strategies, and cross-functional alignment; requires 8+ years experience and deep local network.
About the job
Position Expectations
- Serve as the MongoDB representative within the Bay Area startup ecosystem: Develop deep relationships across the Bay Area startup community, building trusted connections with top VCs, founders, operators, and ecosystem influencers
- Drive high-value startup acquisition: Design and execute a targeted acquisition strategy focused on engaging and converting high-potential startups in the region
- Expand MongoDB’s physical presence in the Bay Area: Lead an ecosystem strategy centered on high-impact founder programming, including VC-partnered events, demo days, hackathons, founder dinners, and other flagship community events
- Amplify MongoDB’s startup presence through digital channels: Collaborate with Brand, Social, and Digital Marketing teams to extend regional startup initiatives across social media, earned content, and owned media
- Own cross-functional alignment for the regional startup audience: Embed the startup and developer audience into marketing initiatives driven by Revenue Marketing, Strategic Events, DevRel, and other internal teams, ensuring programs and activations effectively serve the startup ecosystem
- Measure impact and continuously optimize: Define and track key success metrics for startup engagement, such as attendance quality, funded-founder participation, and program applications, and use insights to refine strategy and programming
The right candidate for this role will be:
- Have 8+ years of experience in marketing, community, ecosystem, or events roles focused on startups, developers, or technical founders
- Have experience managing and developing high-performing teams, with the ability to set strategy while supporting strong on-the-ground execution
- Possess deep familiarity with the Bay Area startup ecosystem, ideally with established relationships across VCs, founders, accelerators, and key founder communities
- Have experience working in or closely with startups or venture capital firms, with a strong understanding of how early-stage companies operate and grow
- Be comfortable engaging technical audiences, with enough understanding of startup engineering workflows to shape credible and compelling programming
- Thrive in 0-to-1 environments, building strategy, programs, and operational processes from the ground up
- Be highly organized and execution-oriented, able to drive initiatives from strategy through delivery while managing multiple stakeholders
- Be data-driven, able to define success metrics, track impact, and communicate results clearly
- Communicate confidently and effectively with founders, investors, and senior internal stakeholders
- Operate with a high degree of autonomy, collaborating with a globally distributed team while maintaining an active presence within the Bay Area startup ecosystem
Compensation: MongoDB’s base salary range for this role in the U.S. is $101,000—$198,000 USD. Other benefits may include equity, employee stock purchase program, flexible PTO, parental leave, 401(k), and health benefits.
Skills
Event Planning, Community Building, Partnership Development, Social Media Marketing, Digital Marketing, Metrics Tracking, Team Management, Content Strategy, Ecosystem Strategy, Developer Relations
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