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PoplPoplUnited States

Senior Digital Marketing Manager

Senior Digital Marketing Manager to own SEO, AI search, paid media, email marketing, website optimization, and build attribution/reporting systems in HubSpot and Salesforce. Requires 5-8+ years B2B SaaS digital marketing experience with hands-on paid search/SEO and AI fluency.

120k – 160k
Remote5+ YOEGrowth Marketing

About the role

Responsibilities

  • Own SEO & AI search visibility: Set technical and content SEO strategy, and build out how Popl shows up in AI-driven search and answer engines (ChatGPT, Perplexity, AI Overviews).
  • Manage paid media & agency performance: Own the relationship with our paid search/social agency — set strategy, manage budget, and hold them accountable to performance targets.
  • Drive email marketing: Lead lifecycle, nurture, and campaign email, managing segmentation, deliverability, and performance.
  • Optimize the website: Lead inbound conversion optimization, on-page experience, and coordinate site updates.
  • Direct content strategy: Partner with our Head of Content on high-impact pieces, and oversee contractors and AI agents handling website content writing and optimization.
  • Build measurement & executive reporting: Build the reporting and attribution framework these channels currently lack — dashboards in HubSpot and Salesforce, baseline KPIs, and leadership-ready reporting.
  • Manage contractors & vendors: Directly manage the agency and channel contractors supporting these functions.
  • Own budget allocation: Organize and manage spend across all channels above.

Requirements

  • 5-8+ years in digital marketing, ideally B2B SaaS.
  • Paid search & SEO expertise: Hands-on experience running paid search and SEO, including managing external agencies and holding them to performance standards.
  • AI search visibility: Demonstrated experience with AI SEO / AI search visibility tools (LLM citation tracking, AI Overview presence, answer-engine optimization).
  • Reporting & analytics: Ability to independently build reports and dashboards in both HubSpot and Salesforce.
  • AI fluency: Experience building agent skills, routines, or automated workflows in tools like Claude or ChatGPT — using AI as working infrastructure for reporting, analysis, and content operations.
  • Executive communication: Proven ability to build and present executive-level reporting, translating channel data into business narrative.
  • Bias toward data-driven decision-making and comfort with ambiguity in an early-stage, resource-constrained environment.

Nice-to-Haves

  • Experience managing agencies and contractors for channel execution and content production, with strong editorial judgment.

Skills

SEOPaid SearchAi Search OptimizationEmail MarketingHubSpotSalesforceDigital Marketing AnalyticsContent StrategyAi Tools (Claude, Chatgpt)Attribution ModelingAgency Management

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