Senior Growth Marketing Manager

Responsibilities

• Own day-to-day strategy and execution across Meta, TikTok, Reddit, Pinterest, and Snapchat, spanning both B2C and B2B campaigns
• Manage a multi-million dollar paid social budget with full accountability for CAC, ROAS, CPL, and LTV:CAC
• Optimize budget allocation across channels and report performance weekly and monthly to growth marketing leadership
• Architect full-funnel campaigns across awareness, acquisition, and member engagement, tailored to each channel's audience and creative formats
• Build and refine audience strategy across first-party data, lookalikes, retargeting, and suppression logic
• Partner with the in-house creative team to brief, test, and iterate ad creative across static, video, UGC, and influencer-whitelisted formats
• Leverage AI tools (Claude or equivalent) daily across creative analysis, audience work, reporting, and campaign management
• Surface and pursue new channels and testing opportunities as priorities and budget allow

Requirements

• 6+ years of hands-on paid social experience with direct in-platform fluency across Meta and TikTok at minimum
• Track record managing multi-million dollar paid social budgets with measurable impact on customer acquisition
• Deep fluency in audience architecture: first-party data, lookalike modeling, retargeting
• Strong creative instincts — brief well, evaluate sharply, and drive iteration at pace
• AI fluency — use Claude or equivalent every day
• Data-minded by default — live in dashboards, build performance models, and translate findings into clear recommendations
• Comfortable working autonomously and collaboratively across marketing, creative, data, and product teams
• Strong written and verbal communicator

Nice to Have

• In-platform experience with Reddit, Pinterest, and Snapchat
• Experience with fintech, consumer loyalty, rewards, or marketplace products
• Experience scaling paid social programs from early-stage to mature, multi-channel operations