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Bilt RewardsBilt RewardsNew York, NY

Senior Manager, Lifecycle Marketing

Own activation and retention for Bilt Rewards members by designing personalized journeys across email, push, and text in Braze. Hands-on role requiring 5+ years lifecycle marketing experience and deep Braze expertise.

120k – 150k
On-site5+ YOEGrowth Marketing

About the role

Responsibilities

  • Develop and build highly personalized, contextual lifecycle journeys in Braze that address key business goals across teams
  • Create and evolve email templates to effectively scale and automate lifecycle programming, using HTML/CSS and Liquid
  • Arbitrate content at the user level to ensure members see the most relevant content at the right time
  • Stand up lifecycle dashboards in partnership with the data team to continuously monitor campaign volumes and metrics
  • Report on campaign performance and use insights to continuously optimize lifecycle content
  • Work closely with product marketers to map user journeys and identify opportunities for experimentation and growth
  • Find efficiencies in the lifecycle workflow by integrating and leveraging AI tooling
  • Implement rigorous campaign QA processes to ensure flawless execution
  • Collaborate with engineering teams on technical implementations and eventing architecture

Requirements

  • 5+ years of lifecycle marketing experience
  • Strong intuition for the user and ability to balance customer experience with business needs
  • Extensive experience working in Braze with strong knowledge of Liquid
  • Expertise building emails with HTML and CSS
  • Background working with engineering to trigger, power, and automate campaigns in Braze
  • Exposure to martech platforms such as Census, Segment, FullStory, etc.
  • Strong communication skills, creative problem-solving ability, and attention to detail
  • Thrives in a fast-paced, startup environment with ambiguity

Nice-to-Haves

  • Design and/or copywriting skills
  • Experience with email deliverability

Benefits

  • Competitive salary with equity and performance bonus program
  • Health insurance from day one including One Medical Membership, wellness stipends, family programs
  • 401k plan with a match
  • Commuter FSAs
  • UNLIMITED PTO
  • Exclusive Employee only Bilt Points
  • Team Events

Skills

BrazeLiquidHTMLCSSCensusSegmentFullstoryLifecycle MarketingEmail MarketingCampaign Automation

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