Senior Field Marketing Manager
Build and scale repeatable pre-opening marketing systems and playbooks to support 2-4 VR franchise launches per month. Guide and enable franchisees on local marketing strategies, training, and execution to drive awareness, bookings, and early revenue while maintaining brand consistency.
About the job
What You'll Be Doing
- Develop, optimize, and scale a repeatable pre-opening marketing framework that supports 2–4 franchise launches per month.
- Create launch playbooks, timelines, checklists, reporting, budgets, and marketing resources that standardize successful openings.
- Partner with Creative, Brand, Growth, CRM, PR, and Operations to deliver localized marketing assets, campaigns, and launch support.
- Guide franchisees through local marketing strategies including community partnerships, PR, influencer outreach, paid media, social, CRM, grassroots marketing, and events.
- Coach franchise owners through launch milestones while providing strategic guidance that promotes accountability and consistent execution.
- Build scalable training resources including guides, webinars, and onboarding materials that enable franchisees to independently execute local marketing.
- Establish standardized hiring resources to help franchisees recruit and onboard local marketing or community engagement support before opening.
- Source and manage regional marketing vendors, PR agencies, and influencer partners that can support multiple markets simultaneously.
- Measure launch performance across bookings, revenue, partnerships, media coverage, reviews, and guest acquisition, using insights to continuously improve future openings.
What Success Looks Like
Within your first year, you will:
- Build a repeatable launch marketing system that franchisees confidently adopt.
- Improve pre-opening awareness, bookings, grand opening attendance, and first-month revenue.
- Strengthen collaboration across Marketing, Operations, and franchise partners.
- Expand the field marketing toolkit into a scalable resource that improves every future opening.
What We're Looking For
- 5+ years of experience in field, franchise, regional, retail, hospitality, restaurant, entertainment, or experiential marketing.
- Experience supporting new store openings, grand openings, or local market launches that drive measurable business results.
- Proven ability to influence franchisees, operators, or multi-unit business owners without direct authority.
- Strong project management skills with the ability to manage multiple launches simultaneously.
- Experience with local marketing channels including partnerships, PR, influencers, paid media, CRM, community engagement, and grassroots marketing.
- Excellent communication, executive presence, and relationship-building skills.
- Strategic travel to support new market launches.
What We're Offering
- 4% 401k match
- Significant equity grants in a rapidly growing organization
- Robust medical benefits
- Full remote work from any of our currently approved US states
- Monthly internet & phone stipend
Skills
Field Marketing, Franchise Marketing, Local Marketing, Project Management, Pr, Influencer Marketing, Paid Media, CRM, Community Engagement, Grassroots Marketing, Vendor Management
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