Senior Field Marketing Manager

What You'll Be Doing

• Develop, optimize, and scale a repeatable pre-opening marketing framework that supports 2–4 franchise launches per month.
• Create launch playbooks, timelines, checklists, reporting, budgets, and marketing resources that standardize successful openings.
• Partner with Creative, Brand, Growth, CRM, PR, and Operations to deliver localized marketing assets, campaigns, and launch support.
• Guide franchisees through local marketing strategies including community partnerships, PR, influencer outreach, paid media, social, CRM, grassroots marketing, and events.
• Coach franchise owners through launch milestones while providing strategic guidance that promotes accountability and consistent execution.
• Build scalable training resources including guides, webinars, and onboarding materials that enable franchisees to independently execute local marketing.
• Establish standardized hiring resources to help franchisees recruit and onboard local marketing or community engagement support before opening.
• Source and manage regional marketing vendors, PR agencies, and influencer partners that can support multiple markets simultaneously.
• Measure launch performance across bookings, revenue, partnerships, media coverage, reviews, and guest acquisition, using insights to continuously improve future openings.

What Success Looks Like

Within your first year, you will:

• Build a repeatable launch marketing system that franchisees confidently adopt.
• Improve pre-opening awareness, bookings, grand opening attendance, and first-month revenue.
• Strengthen collaboration across Marketing, Operations, and franchise partners.
• Expand the field marketing toolkit into a scalable resource that improves every future opening.

What We're Looking For

• 5+ years of experience in field, franchise, regional, retail, hospitality, restaurant, entertainment, or experiential marketing.
• Experience supporting new store openings, grand openings, or local market launches that drive measurable business results.
• Proven ability to influence franchisees, operators, or multi-unit business owners without direct authority.
• Strong project management skills with the ability to manage multiple launches simultaneously.
• Experience with local marketing channels including partnerships, PR, influencers, paid media, CRM, community engagement, and grassroots marketing.
• Excellent communication, executive presence, and relationship-building skills.
• Strategic travel to support new market launches.

What We're Offering

• 4% 401k match
• Significant equity grants in a rapidly growing organization
• Robust medical benefits
• Full remote work from any of our currently approved US states
• Monthly internet & phone stipend