Metro Specialist, Suburban Growth

Responsibilities

• Identify high-potential suburban pockets within major metros and categories, and deploy strategies to increase revenue.
• Build suburb-specific go-to-market strategies reflecting local behaviors and needs.
• Conduct user and market research to understand suburban barriers and inform targeted messaging, category focus, and engagement tactics.
• Pilot grassroots awareness channels, including Facebook groups, local public relations, and neighborhood communities, to build supply and drive demand.
• Collaborate with Marketing to merchandise suburb-appropriate categories and adapt SEM strategies to improve spend efficiency.
• Partner with analytical and operational teams to close the fulfillment gap between suburban and core urban areas.
• Develop and scale localized growth strategies through research, channel testing, and go-to-market experimentation.

Requirements

• 6+ years of experience in growth, strategy, or operations roles at a consumer platform or marketplace business.
• Strong cross-functional partnership and relationship-building skills.
• Curiosity about business drivers and willingness to challenge existing assumptions.
• Experience diagnosing and solving underperformance in existing markets, particularly supply-and-demand imbalances.
• Strong understanding of local market nuance and the differences between suburbs and city cores.
• Ability to build cross-functional strategies combining data, research, experimentation, and scaling.
• Analytical rigor combined with a scrappy execution mindset across new and traditional channels.
• Bias toward action and a drive to improve underperforming suburban markets.
• Familiarity with AI tools such as Claude.
• Experience with Sigma, Looker, or similar business intelligence tools.

Nice-to-Haves

• Experience using SQL to uncover data insights.
• Understanding of two-sided marketplace dynamics.
• Experience working for a global brand.

Compensation & Benefits

• Base pay range: $89,000–$118,000.
• Total compensation consists of base pay, bonus, benefits, and perks.
• Employer-paid health insurance and a 401(k) match with immediate vesting for US employees.
• Generous and flexible time off, including two company-wide closure weeks.
• Product, wellness, productivity, and education stipends.
• IKEA discounts and reproductive health support.
• Benefits vary by country of employment.