Senior Social Media Manager

Responsibilities

• Develop and implement an organic social media strategy aligned with marketing and business objectives.
• Maintain consistent brand messaging and tone across social channels while expanding reach and engagement.
• Create and curate content for LinkedIn, Twitter, Facebook, Instagram, YouTube, and other relevant platforms, including copy, visual content, and video.
• Produce short-form video content, including ideation, filming, minor editing, and publishing; experiment with new formats, trends, and storytelling techniques.
• Manage the executive LinkedIn strategy and develop thought-leadership content reflecting each executive’s perspective and expertise.
• Engage with industry professionals, customers, and prospects to build brand loyalty and thought leadership within the nonprofit community.
• Monitor, analyze, and report on social media performance, using insights to optimize content and engagement tactics.
• Coordinate cross-functional teams and collaborate with Marketing, Product, Sales, and Customer Success.
• Serve as the brand’s social media ambassador and ensure communications reflect company values, culture, and voice.
• Participate in crisis communications, including monitoring and mitigating public-sentiment risks.
• Track emerging platforms, trends, and content formats, particularly short-form video, and test innovative approaches.

Requirements

• 5+ years of experience in social media, including at least 2 years developing executive thought-leadership content.
• Experience ideally within a B2B or SaaS environment.
• Strong knowledge of LinkedIn, Twitter, Instagram, and other social media platforms.
• Experience with social media management tools such as Sprout Social and Buffer.
• Exceptional written and verbal communication skills and strong attention to detail.
• Visual and creative skills, including proficiency with graphic design tools such as Canva or Adobe Creative Suite and video-editing software such as OpusClip or After Effects.
• Familiarity with AI tools such as ChatGPT, Gemini, and Claude for content ideation, creation, optimization, and workflow improvement.
• Experience with analytics tools such as Google Analytics, Sprout Social, and LinkedIn Insights.
• Ability to lead teams, manage multiple projects, and work cross-functionally in a fast-paced environment.

Nice to Haves

• Bachelor’s degree in Marketing, Communications, or a related field.
• Advanced degree or digital-marketing certifications.
• Understanding of the nonprofit sector, including industry trends, buyer personas, and content marketing strategies.
• Experience with paid social advertising.

Compensation and Benefits

• Annual salary range: $74,500–$124,100.
• Eligibility for a discretionary bonus.
• Health, vision, and dental insurance options.
• 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, and paid parental leave.
• 401(k) match.
• Company-provided equipment.