Marketing Manager, UKI
Owns the UKI regional marketing strategy, partnering with sales and revenue teams to drive pipeline, revenue, acquisition, retention, and customer growth. Requires 5–8+ years of B2B marketing experience, strong commercial judgment, and hands-on expertise across marketing channels and revenue technology.
About the job
Responsibilities
- Own the UKI marketing strategy and regional plan, aligning activity to business priorities, pipeline goals, and revenue outcomes.
- Partner with sales leadership to translate commercial targets into a marketing approach across target segments, accounts, and customer opportunities.
- Collaborate across sales, marketing, SDR, and customer success to coordinate the full buyer and customer journey.
- Own marketing’s contribution to regional pipeline and revenue, with accountability for performance, ROI, and continuous optimisation.
- Build and execute integrated full-funnel campaigns spanning awareness, demand creation, pipeline acceleration, customer retention, and expansion.
- Lead the UKI channel mix across digital, content, events, paid, lifecycle, and account-based activity.
- Localise global campaigns for UKI market needs and create region-specific programmes where appropriate.
- Use data, insight, and market context to assess performance, identify opportunities, and recommend investments.
- Work cross-functionally with global marketing and EMEA stakeholders to represent UKI priorities in planning and execution.
- Maintain a strong understanding of the UKI market, customer needs, competitive dynamics, and sales challenges.
Requirements
- 5–8+ years of experience in B2B marketing, with strong experience in regional marketing, demand generation, or integrated marketing roles within SaaS or high-growth technology businesses.
- Proven experience building and executing marketing plans that drive pipeline, revenue contribution, and measurable business outcomes.
- Strong commercial mindset and ability to align marketing strategy with sales priorities and business growth goals.
- Experience working closely with sales teams and cross-functional revenue teams.
- Experience owning acquisition and retention marketing across the buyer and customer lifecycle.
- Ability to operate across multiple channels and programme types.
- Comfort using data to shape strategy, optimise performance, and communicate impact to senior stakeholders.
- Hands-on experience with core marketing and revenue technology, such as Marketo, Salesforce, and reporting platforms.
- Strong knowledge of the UKI market; familiarity with Nordic markets is useful.
- High ownership mentality, strong pace, and willingness to work hands-on when needed.
- Fluency in English.
- Full authorisation to work in the UK without restriction.
Compensation
- Salary: £75,000–£80,000
Skills
B2B Marketing, Regional Marketing, Demand Generation, Integrated Marketing, SaaS, Marketo, Salesforce, Digital Marketing, Content Marketing, Lifecycle Marketing, Account-Based Marketing, Marketing Analytics
Similar jobs
Growth Marketing jobs
Grafana Labs
GermanyOwn and deliver Grafana Labs’ regional conferences and sponsorships across EMEA, expanding to APJ, from venue contracting and budgets through on-site execution and post-event analysis. The role requires 4+ years of end-to-end event management experience, strong stakeholder and vendor leadership, and willingness to travel approximately 40%.
Grafana Labs
United StatesLeads regional marketing and ABM programs across Western Europe, managing strategy, execution, budgets, stakeholders, and performance reporting. The role requires 3–5 years of field, regional, or event marketing experience, proficiency with marketing platforms, and experience applying AI to marketing workflows.
Temporal
London, United Kingdom
Leads UK field marketing and Crystal Palace sponsorship activations, partnering closely with Sales to create account engagement, developer-community presence, and measurable pipeline influence. The role requires strong technical-audience marketing, experiential and sponsorship execution, cross-functional leadership, and operational rigor.
Oneleet
Europe
Build and scale Oneleet’s B2B community and event programs, including executive engagements, customer events, conferences, and digital programming. The role requires strong event production, cross-functional partnership with Sales and Customer Success, relationship-building, and the ability to connect programs to pipeline and retention.
Snowflake
London, United Kingdom
Own and deliver Snowflake-hosted events and major third-party conference activations across EMEA, managing logistics, vendors, budgets, lead capture, and performance reporting. The role requires 3–5 years of events or field marketing experience, strong organization, and willingness to travel.