GTM Program Manager
Owns the strategy, execution, measurement, and optimization of cross-functional go-to-market programs across Sales, Marketing, Customer Success, and Product. The role requires strong program management, stakeholder alignment, SaaS GTM knowledge, analytical ability, and practical interest in AI technologies.
About the job
Responsibilities
- Partner with GTM leadership to translate strategic objectives into programs with clear goals, milestones, and success metrics.
- Design end-to-end GTM programs focused on account targeting, sales methodology adoption, team engagement, customer enablement, and cross-functional initiatives.
- Manage program execution from planning through launch, measurement, and optimization, including project plans, timelines, and resource requirements.
- Align senior stakeholders across regional sales, marketing, product, and executive teams; secure buy-in and manage expectations.
- Identify, evaluate, and implement AI and emerging technologies to improve GTM effectiveness, team productivity, and customer engagement.
- Gather and analyze feedback from sales teams and customers to optimize programs.
- Create program communications, collateral, and training materials that drive awareness, adoption, and engagement.
- Track program impact through KPIs and metrics and report on progress and business outcomes.
- Identify and resolve issues and roadblocks, recommending program adjustments and enhancements.
- Contribute recommendations for new GTM programs and initiatives.
Requirements
- Experience managing complex programs and initiatives in SaaS and/or AI-oriented technology companies, including sales operations, marketing operations, or related functions.
- Demonstrated ability to drive programs from strategy through execution and measurement.
- Strong strategic thinking and ability to define objectives and identify critical paths.
- Excellent stakeholder management skills, including influencing senior leaders and managing cross-functional dependencies.
- Project and program management expertise, including planning, tracking, risk management, and issue resolution.
- Knowledge of enterprise SaaS go-to-market best practices, sales processes, and GTM productivity drivers.
- Experience with and enthusiasm for AI and emerging technologies.
- Strong analytical skills and ability to define metrics, gather data, and draw insights.
- Excellent written and verbal communication skills.
- Execution-focused, detail-oriented, and able to manage multiple workstreams.
- Collaborative and solution-oriented approach in matrix organizations.
Compensation and Benefits
- Restricted Stock Units (RSUs) and merit-based refresh grants for full-time employees.
- Flexible hybrid work model.
- Paid parental leave: 24 weeks for primary carers and 12 weeks for supporting carers.
- Unlimited PTO in applicable regions and generous PTO globally.
- Learning framework, mentorship programs, and dedicated learning platform.
- Subsidized Wellhub memberships, mental health counseling, and Wellness Weeks.
- Paid time off for volunteering through annual Impact Days.
- Inclusion and belonging programs, including Inclusion Days.
Skills
SaaS, Artificial Intelligence, Program Management, Project Management, Stakeholder Management, Sales Operations, Marketing Operations, Go-to-Market Strategy, Sales Enablement, Data Analysis, Kpi Reporting, Risk Management, Customer Enablement, Process Mining, Enterprise Sales
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