B2B Marketing Manager, Content & Social
Develops and manages always-on B2B content programs, social-first storytelling, thought leadership, and customer narratives across priority business categories. Requires 6+ years of content or integrated marketing experience, strong project management, cross-functional collaboration, and practical use of AI-assisted workflows.
About the job
Responsibilities
- Build and manage an always-on B2B content calendar across priority themes, verticals, campaigns, and moments.
- Develop social-first content formats and original content franchises for key business categories.
- Create content programs featuring industry perspectives, customer stories, partner stories, product narratives, and market insights.
- Develop thought leadership content for timely industry and business conversations.
- Shape customer stories and case studies into social-first formats.
- Translate business priorities into content concepts, briefs, series, and distribution plans.
- Use AI tools for research, ideation, content mapping, repurposing, versioning, briefing, and production planning.
- Build AI-assisted workflows while maintaining accuracy, brand quality, and human judgment.
- Partner with marketing, sales, communications, creative, brand, social, product, and external teams.
- Manage production workflows from concept through launch, including timelines, approvals, and delivery.
- Coordinate with creative teams, agencies, freelancers, and production partners.
- Track content and social performance and optimize topics, formats, messaging, and distribution.
Requirements
- 6+ years of experience in B2B content, social content, integrated campaigns, thought leadership, or content marketing programs.
- Strong understanding of social-first content, especially LinkedIn and other professional-audience platforms.
- Ability to turn complex business topics into clear, compelling content.
- Strong instincts for content formats, storytelling, hooks, pacing, and audience relevance.
- Experience managing content calendars, campaigns, series, or always-on programming.
- Experience using AI tools to improve content workflows and scale content across formats and channels.
- Judgment regarding appropriate AI use and the importance of human strategy, creativity, review, and quality control.
- Strong project management skills from ideation through execution.
- Cross-functional experience with marketing, creative, communications, sales, product, or external partners.
- Good judgment regarding brand voice, accuracy, approvals, and business context.
- Ability to balance proactive content development with incoming business needs.
Nice-to-haves
- Experience in B2B technology, fintech, commerce, SaaS, restaurants, retail, services, or another business-focused category.
- Experience with executive thought leadership, industry point-of-view content, category campaigns, or recurring content series.
- Experience with customer storytelling, case studies, partner marketing, or sales-supporting content.
- Familiarity with social analytics, content performance reporting, and optimization.
- Experience producing short-form video, event content, interview-based content, or multi-format social campaigns.
- Experience managing agencies, freelancers, creators, or production partners.
- Experience building AI-assisted content systems, prompt libraries, research workflows, repurposing engines, or content operations processes.
Compensation
- Annual salary range: $135,800–$245,400 USD, depending on location, skills, experience, qualifications, and market conditions.
Skills
B2B Marketing, Content Marketing, Social Media Marketing, LinkedIn, Thought Leadership, Content Strategy, Content Calendars, Project Management, AI Tools, Content Analytics
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