Principal Product Marketing Manager, Platform
Lead GTM strategy, positioning, and messaging for Huntress's Agentic Security Platform. Drive product launches, sales enablement, and technical partner marketing for AI-powered cybersecurity offerings.
About the job
Responsibilities
- GTM Strategy: Develop, deliver, and evolve the go-to-market strategy for the Huntress Agentic Security Platform and posture management offerings, ensuring clear alignment across all products within the platform.
- Positioning and Messaging: Develop and evolve a compelling narrative and value proposition for the Agentic Security Platform—highlighting how agentic security, AI-driven insights, and continuous posture management deliver better outcomes for partners and customers. Build content and support campaigns that highlight the platform’s differentiators and benefits.
- Product Launches: Plan and launch new platform capabilities, agentic security workflows, APIs, and cross-product releases. Partner closely with Product Management to translate roadmaps into clear launch strategies, messaging, and enablement.
- Sales Enablement: Be the subject matter expert and platform evangelist. Equip Sales and Partner teams to confidently tell the Agentic Security story. Develop training, tools, and programs that help drive pipeline, convert opportunities, and expand adoption within existing accounts.
- Generate Awareness and Excitement in the Market: Work with the Demand Generation, Brand, and Growth Marketing teams to hone the strategy and marketing programs that drive demand for the Agentic Security Platform capabilities.
- Technical / Integration Partner Marketing: Own GTM activities with technology partners for Huntress-built and partner-built integrations. Clearly communicate how integrations, APIs, and shared data enhance agentic security workflows and posture management.
- Amplify AI and Threat Expertise: Showcase how Huntress combines human-led threat hunting with an AI-assisted SOC and agentic security framework. Turn complex AI capabilities, automated workflows, and posture insights into simple, outcomes-focused stories.
Requirements
- 5+ years of product marketing experience in cybersecurity with strong knowledge of the industry, threat actor tradecraft, and tools.
- Demonstrated experience marketing a multi-product cybersecurity or AI-driven security platform and its technical capabilities (posture management, APIs, cross-product workflows, dashboards, reporting, analytics).
- Direct experience with AI platforms in a B2B or security context, including positioning and launching AI-powered or agentic security features and workflows.
- Experience leading integration and technology partner product marketing activities, especially where APIs, data sharing, and workflows are central to the value proposition.
- Strong spoken and written communication skills with an ability to break down complex concepts into understandable messaging.
- Demonstrable use of GenAI tools and AI-assisted workflows in product marketing.
- Experience with MSP or enterprise go-to-market strategies and offerings.
Nice-to-Haves
- Experience with resellers and VARs, especially in the context of platform and posture management adoption.
Skills
Product Marketing, Cybersecurity, Ai-Driven Security, Go-to-Market Strategy, Positioning And Messaging, Sales Enablement, Api Marketing, Partner Marketing, Threat Hunting, Genai Tools
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