Senior Product Marketing Manager
Leads product positioning, launches, sales enablement, and go-to-market strategy for a B2B employee experience SaaS platform. Requires 5+ years of product marketing experience, strong storytelling, and cross-functional collaboration.
About the job
Responsibilities
- Develop product positioning and value propositions with the Product team.
- Plan and execute product launches, aligning Product, Sales, and Marketing.
- Create product collateral and training materials for sales teams and channel partners.
- Develop and execute go-to-market strategies for new releases and feature updates.
- Partner with Content Marketing on case studies, blogs, videos, and whitepapers.
- Collaborate with Product Management, Engineering, and Customer Success on product goals and customer needs.
- Monitor competitive products and industry trends.
- Track and analyze campaign performance and its impact on customer satisfaction, acquisition, retention, and revenue.
- Build relationships with customers for testimonials, case studies, and user groups.
Requirements
- 5+ years of B2B product marketing experience, ideally in a SaaS environment.
- Exceptional storytelling skills.
- Proven success in cross-functional collaboration and managing external contributors.
- Ability to turn data and product requirements into high-impact marketing.
- Ability to work from the London office 3 days per week.
Nice to Have
- Experience with employee experience platforms, internal communications software, frontline workforce tools, or HR technology.
Compensation & Benefits
- Competitive salary.
- Stock options on starting and additional high-performer grants annually.
- 25 days’ leave plus public holidays.
- Additional time off between Christmas and New Year.
- Private healthcare with AXA.
- 3% employer pension contribution when contributing 5%.
- Cycle to Work scheme.
- Social events.
- Enhanced parental leave.
Skills
B2B Marketing, Product Marketing, SaaS, Product Positioning, Value Propositions, Product Launches, Sales Enablement, Go-to-Market Strategy, Content Marketing, Competitive Intelligence, Campaign Analytics, Customer Advocacy
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