Field Marketing Manager
Owns New York City’s field marketing portfolio across tradeshows, communities, hackathons, executive dinners, and hospitality programs. The role requires 4–7 years of B2B field or experiential marketing experience, strong Sales partnership, budget and vendor management, data fluency, and end-to-end event ownership.
About the job
Responsibilities
- Own the New York City event portfolio, including strategy, budget, execution, and reporting.
- Select and tier tradeshows against target accounts; design booth experiences and manage pre-show outreach and post-show follow-up.
- Build sustained relationships with New York City practitioner communities and peer networks.
- Partner with Product and Engineering on hackathons that build technical credibility and product adoption.
- Curate executive dinners for senior buyers in partnership with Sales, including account-based invitations and conversion-focused follow-up.
- Design sports, culture, and dining hospitality experiences tied to named deals, with allocation and compliance guardrails.
- Build, negotiate, and defend budgets covering vendors, venues, sponsorships, software, and agencies.
- Report program performance, communicate results to the GTM team, and create repeatable playbooks, templates, and SLAs.
Requirements
- 4–7 years of experience in field marketing, events, or experiential marketing, including B2B sales-led marketing.
- Experience independently running events end to end with minimal oversight.
- Experience across multiple event formats, from large tradeshows to small executive dinners.
- Strong Sales partnership, account-based invite-list development, prioritization, and follow-up skills.
- Data fluency, including account and performance analysis and cost-per-meeting measurement.
- Strong vendor, venue, and agency negotiation skills.
- Excellent presentation and executive communication skills.
- Based in New York City, with willingness to work evenings and travel to EMEA.
Nice to Have
- Experience with technical or developer audiences, hackathons, or builder communities.
- Existing New York City venue, agency, and community relationships.
- Experience marketing or selling to finance and accounting leaders.
- Experience mentoring junior marketers or managing agency teams.
Skills
Field Marketing, Event Marketing, Experiential Marketing, Budget Management, Event Strategy, Tradeshow Marketing, Community Marketing, Hackathons, Executive Dinners, Hospitality Marketing, Sales Partnership, Pipeline Generation, Vendor Negotiation, Performance Reporting, Account-Based Marketing
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