Senior Product Marketing Manager, Core

Responsibilities

• Lead go-to-market strategy for a core product area from positioning and narrative through launch and post-launch adoption.
• Define clear, differentiated positioning and messaging grounded in customer needs, market dynamics, and product capabilities.
• Plan and execute product and feature launches in close partnership with Product, Engineering, Sales, and Enablement.
• Ensure launches translate into real-world impact through enablement, campaigns, and post-launch iteration.
• Partner with Growth, Demand Gen, and Sales to support sustained adoption beyond initial launch moments.
• Create and oversee high-impact customer- and sales-facing assets (e.g., pitch decks, one-pagers, competitive narratives, battlecards, onboarding materials).
• Conduct and synthesize customer research, market analysis, and competitive intelligence to inform positioning, GTM strategy, and product direction.

Requirements

• 6–8+ years of experience in Product Marketing, Product Management, Product Strategy, ideally in high growth B2B SaaS.
• Experience marketing to enterprise customers, ideally including Fortune 100 or professional services organizations.
• Proven track record leading major product launches and shaping positioning that drives real business outcomes.
• Strong ability to translate technical or AI-powered products into clear, compelling narratives for diverse audiences.
• Eager to move fast & drive impact; prefer building an imperfect one-pager quickly that is used by many people than a perfect one that collects dust.
• Excellent written and verbal communication skills, with strong executive presence.
• Ability to differentiate valuable signal from noise.
• Ability to thrive in ambiguous cross-functional projects across Product, GTM, and Founders.

Compensation

$137,600-206,400 USD