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BasisBasis

Channel Sales Leader

Build and scale channel sales program by recruiting enterprise CPA firms as resellers and implementation partners, developing sales and implementation enablement, leading a team, and driving channel revenue. Requires 7-15+ years in channel sales and partner ecosystem experience; onsite in Manhattan.

About the job

Responsibilities

  • Build the channel sales program: Design the channel sales strategy, identify and recruit target enterprise CPA firms, and structure commercial agreements (reseller models, referral programs, revenue share).
  • Develop sales enablement: Build training programs, playbooks, and co-selling motions that equip partner sales teams to effectively position and sell Basis into their client base.
  • Develop implementation enablement: Create certification programs, implementation guides, and ongoing support structures so partner teams can deploy Basis successfully for their clients.
  • Build and lead the team: Hire and develop a channel sales team across channel management, enablement, and channel success as the program scales.
  • Drive channel revenue: Own channel-sourced and channel-influenced pipeline and revenue targets. Build forecasting and reporting to track channel performance and program ROI.

Requirements

  • 7–15+ years of experience in channel sales, business development, or go-to-market roles, with a focus on building channel programs from early stages.
  • Experience building system implementor (SI) or managed services partner channels.
  • Track record of building enablement programs for external partner organizations (sales and/or implementation).
  • Experience structuring and negotiating partner commercial agreements.
  • Ability to work in office in Manhattan 5 days per week.

Nice-to-Haves

  • Deep relationships within the enterprise CPA firm ecosystem (Big Four, top 25 firms) or similar professional services networks.
  • Background in accounting, fintech, or professional services software.
  • Prior experience at a startup building a channel sales motion as a new go-to-market lever.
  • Experience building partner certification or implementation programs from scratch.

Benefits

  • Premium Medical, Dental, and Vision coverage; Life Insurance; and 6 coaching & 6 therapy sessions through Spring Health.
  • Unlimited PTO + 12 paid company holidays.
  • In-Office Perks: Daily meal stipends, a fully stocked kitchen, and $300 toward your custom desk setup.
  • Pre-tax commuter benefits and 401(k) retirement plan.
  • Monthly office activities and frequent optional team happy hours.
  • Parental Leave.

Skills

Channel Sales, Sales Enablement, Partner Recruitment, Commercial Agreements, Revenue Forecasting, Partner Certification, Go-to-Market Strategy, Business Development, Channel Management, Implementation Guides

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