Manager, Field Marketing

What you will do

• Drive both strategy and execution. Identify the existing and net new conferences, owned events and field tactics that reach HR leaders most effectively, then execute from creative brainstorming through post-event follow-up.
• Manage the team’s calendar of events. Make fast, informed decisions about where we need to be and how to differentiate our presence to maximize impact with the audience.
• Lead a team of field marketers including assigning events, overseeing work, problem solving alongside the team, and reviewing results to maximize the ROI and efficiency of their events.
• Build scalable processes, templates and playbooks. Create and maintain standardized documentation that enable the entire team to operate consistently and efficiently.
• Share learnings and performance metrics. Define the right success metrics for our programs, track performance rigorously, and communicate results and insights to leadership and cross functional partners.
• Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration.
• Manage and maximize your field marketing budget. You’ll closely track expenses against plan.
• Constantly innovate and push the envelope, moving beyond typical B2B marketing playbooks to unlock scale and ROI.

What you will need

• 5+ years of experience in field marketing, preferably with people management experience.
• A deep knowledge of the HR buyer ecosystem through prior experience - you know which event formats, partners, and content drive high ROI for HR leaders and practitioners.
• A builder’s mindset. You don’t just execute programs—you build the systems, templates, and playbooks that make the whole team more effective.
• Salesforce and Outreach knowledge is strongly preferred for this role.
• Ability to navigate through ambiguity. You know where we need to go, but recognize it won’t always be a straight path to get there.
• Strong attention to detail. Willing to roll up your sleeves. We still move at startup speed, and will expect you to roll up your sleeves and work hard to provide feedback and get the job done.
• Excellent verbal and written communication skills. You’ll regularly communicate directly with executives and other senior leaders.
• Bias for speed. We move very quickly, and will expect you to set a similar pace for your team.
• Willingness to travel 20-30% for events.