Growth Marketing Manager
Growth Marketing Manager responsible for building and owning SEO, generative engine optimization, paid acquisition (Google/LinkedIn), landing page optimization, and CRO from the ground up at a fintech SaaS startup. Requires 5+ years experience with hands-on SEO, paid media, analytics, and B2B SaaS marketing.
About the job
What You’ll Do
- Own SEO and GEO strategy end-to-end — content production, technical audits, content structure, schema, backlinks, and rank tracking for both traditional search and AI/generative search.
- Manage paid acquisition across Google and LinkedIn, testing new channels as warranted, with full ownership of budget and ROI/ROAS.
- Build and continuously optimize landing pages and run a steady CRO test roadmap (A/B testing, funnel diagnosis) to lift demo/trial conversion.
- Improve attribution and lead tracking to ensure clean, accurate measurement from visitor to paying client.
- Track and report weekly against core KPIs, and communicate insights and recommendations to both technical and non-technical stakeholders.
- Partner cross-functionally with Design, Sales, and the Growth Strategy (CSM) team on messaging and content, and with ProdOps on measurement and automation.
- Develop and execute a 6-month content production roadmap to drive SEO/GEO growth.
What We’re Looking For
- 5-7 years of total professional experience, including 3+ years of hands-on, in-seat digital marketing experience (SEO/SEM, paid media, or performance/growth marketing).
- Hands-on SEO experience (technical + content), ideally in B2B SaaS, with real ranking/traffic outcomes to point to.
- Direct ownership of paid media budgets (Google, LinkedIn, and/or Meta) with clear ROI/ROAS accountability.
- Conversion rate optimization experience: landing page testing, funnel diagnosis, and A/B testing.
- Fluency in web analytics and attribution (GA4 at minimum), plus comfort with an SEO platform (Ahrefs, SEMrush, or Moz), a CRM/marketing automation platform (Attio, HubSpot, or similar), a CMS (Webflow, WordPress, or comparable) with basic HTML/CSS, and a CRO/heatmap tool (Hotjar, VWO, or similar).
- B2B SaaS marketing background; fintech, wealth management, or another regulated/considered-purchase vertical is a strong plus.
- Comfortable working solo as the full-stack digital marketer in a small team, without a large team or big budget to lean on.
Compensation & Benefits
- Competitive salary and equity
- Medical, dental, and vision insurance
- Flexible paid time off
- 401(k)
- Food and meals provided in our NYC office
- Team offsites and events
Skills
SEO, Geo, Google Ads, Linkedin Ads, Cro, A/B Testing, Ga4, Ahrefs, Semrush, HubSpot, Webflow, HTML, CSS, Hotjar
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