Growth Marketing Manager, Direct Mail

Responsibilities

• Build, scale, and evolve direct mail marketing campaigns for prospective members, optimizing targeting, mailer formats, content, and conversion rates.
• Manage and allocate significant marketing budget with precision, collaborating with Finance, Accounting, and Procurement.
• Use data and best practices to build strategy, analyze key metrics (e.g., conversion rates, ROI), and adjust strategies based on insights.
• Identify, secure, and manage internal/external resources to optimize direct mail channel.
• Monitor and report on campaign performance, insights, and test results to stakeholders and executives.
• Stay current with trends in direct mail, consumer behavior, and emerging technologies.

Basic Qualifications

• 8+ years of experience in growth, performance, or direct response marketing; paid channel experience required, direct mail ownership preferred.
• Demonstrated success driving new customer acquisition using segmentation, personalization, and triggered communications.
• Experience driving impact through creative and copy experimentation, including partnerships with design teams.
• Strong analytical skills to interpret data and create actionable strategies.
• Ability to prioritize projects and handle multiple tasks efficiently.
• Motivated, energetic, able to work independently and drive toward goals.

Preferred Qualifications

• Experience overseeing budgets of $10M+.
• Experience in highly regulated industries (e.g., healthcare, financial services).
• Large-scale vendor management and contract negotiations.
• Knowledge of postal regulations, print production processes, or logistics.
• Integrating offline (direct mail) and online (digital) channel strategies.
• Implementing automated direct mail technologies or vendors.