Growth Marketing Manager, Direct Mail
Leads direct mail acquisition channel strategy, optimization, and execution to drive new member sign-ups while maximizing ROI. Requires 8+ years in growth/performance marketing with paid channels experience, strong analytics, and cross-functional collaboration.
About the job
Responsibilities
- Build, scale, and evolve direct mail marketing campaigns for prospective members, optimizing targeting, mailer formats, content, and conversion rates.
- Manage and allocate significant marketing budget with precision, collaborating with Finance, Accounting, and Procurement.
- Use data and best practices to build strategy, analyze key metrics (e.g., conversion rates, ROI), and adjust strategies based on insights.
- Identify, secure, and manage internal/external resources to optimize direct mail channel.
- Monitor and report on campaign performance, insights, and test results to stakeholders and executives.
- Stay current with trends in direct mail, consumer behavior, and emerging technologies.
Basic Qualifications
- 8+ years of experience in growth, performance, or direct response marketing; paid channel experience required, direct mail ownership preferred.
- Demonstrated success driving new customer acquisition using segmentation, personalization, and triggered communications.
- Experience driving impact through creative and copy experimentation, including partnerships with design teams.
- Strong analytical skills to interpret data and create actionable strategies.
- Ability to prioritize projects and handle multiple tasks efficiently.
- Motivated, energetic, able to work independently and drive toward goals.
Preferred Qualifications
- Experience overseeing budgets of $10M+.
- Experience in highly regulated industries (e.g., healthcare, financial services).
- Large-scale vendor management and contract negotiations.
- Knowledge of postal regulations, print production processes, or logistics.
- Integrating offline (direct mail) and online (digital) channel strategies.
- Implementing automated direct mail technologies or vendors.
Skills
Direct Mail Marketing, Customer Acquisition, Segmentation, Personalization, A/B Testing, Data Analysis, Roi Optimization, Budget Management, Vendor Management, Direct Response Marketing
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