VP, Revenue Marketing

Responsibilities

Revenue and Funnel Ownership

• Own marketing-sourced and influenced pipeline and iARR targets for new business and expansion, including forecasting, budget allocation, and channel ROI.
• Balance demand creation with demand capture while managing CAC, payback, and cost to book by channel.
• Build and optimize the full funnel from lead through MQL/PQL, SAO, closed/won, and upsell/cross-sell motions.
• Own webflow.com performance as a major pipeline channel, including conversion and channel optimization, in partnership with Product and Brand.

Team Leadership and Organization

• Lead a multidisciplinary Revenue Marketing organization spanning demand generation, digital channel optimization, field marketing, partner marketing, and lifecycle marketing.
• Build and scale a high-performing team aligned to sales-led and partner-led motions.
• Partner with marketing leaders to deliver integrated, end-to-end campaigns.

Sales-Led Growth

• Work with Sales leadership to prioritize segments and plays and coordinate marketing programs, SDR/BDR sequencing, and AE outreach.
• Build account-based marketing plays for mid-market and enterprise segments.
• Establish feedback loops from sales calls into messaging, offers, campaign strategy, and competitive positioning.

Partner-Led Growth

• Define partner-sourced pipeline targets by tier and region with Partnership leadership.
• Build co-marketing and enablement programs and a partner tiering and activation model.
• Develop scalable plays for technology and integration partners, agencies, and platforms.

Lifecycle, Expansion, and Retention

• Own lifecycle strategy across onboarding, activation to paid, re-engagement, expansion, and advocacy.
• Partner with Customer Success and Product to design and test journeys that improve time-to-value, expansion iARR, and multi-product attach.
• Operationalize customer proof within core sales plays and measure it through win rate, attach, and cycle time.

Product and AI

• Act as an internal “Customer Zero” by using Webflow, surfacing friction and unmet needs, and translating workflows into product and go-to-market requirements.
• Lead AI transformation across the Revenue Marketing team.

Requirements

• 12–15+ years of experience in B2B SaaS revenue marketing, including senior leadership ownership of pipeline and ARR.
• Ability to synthesize data diagnosis into a clear strategic direction and defend it.
• Track record of quickly building trust and results with new teams, especially during the first 30–60 days.
• Experience operating across sales-led and partner-led models with visibility into self-serve iARR performance.
• Experience building integrated revenue plays and running cross-functional programs from concept through enablement and measurement.
• Strong analytics and operating rigor, including attribution, forecasting, budget optimization, and experimentation.
• Credibility with Sales, Partnerships, and Product, with a track record of creating alignment, clarity, and trust.
• AI-native working style, using AI to accelerate research and execution while applying independent judgment and synthesis.
• Curiosity, openness to growth, and active fluency in emerging technologies.

Compensation and Benefits

• Base salary: $268,000–$335,000 USD for workers in the United States, with geographic pay zones.
• Eligible for the company-wide bonus program and annual WIN bonus program.
• Equity in the company through RSUs.
• Medical, dental, and vision coverage for employees and dependents.
• Paid parental leave and family-planning support.
• Flexible vacation, paid holidays, and sabbatical program.
• Mental health resources, therapy, and coaching.
• U.S. 401(k) with 100% employer match up to $6,000 per year.
• Monthly work and wellness expense stipends.