Product Marketing Lead
Lead end-to-end product marketing for Brex's finance platform, including GTM strategy, product positioning, narrative development, full-funnel campaigns, and creation of sales/marketing assets. Requires 10+ years product marketing experience and 3+ years leading teams or strategic initiatives.
About the job
Responsibilities
- Build narrative, product positioning, and GTM strategy for Brex products and customer segments
- Deeply understand your customers through research, sales call listening, and direct conversations to inform strategy and creative
- Develop full-funnel marketing campaigns, product launches, and sales plays to optimize every stage of the journey, from acquisition to adoption to retention
- Concept and create sales and marketing assets (pitch decks, web pages, case studies, videos, and more) that demonstrate why Brex is the best solution
- Work with Sales Enablement to create training and resources that help reps win deals
- Partner with Brand, Design, and Events to create compelling content experiences, including panel and keynote presentations
- Monitor and report on the effectiveness of your initiatives, using data to optimize strategies and achieve business goals
Requirements
- 10+ years in product marketing (ideally at a B2B SaaS or fintech company)
- 3+ years leading teams and/or cross-functional strategic initiatives involving executive-level stakeholders
- Proven track record of translating features and products into compelling, customer-centric positioning, narratives, and campaigns
- Natural ability to find the unique story that cuts through the noise and bring it to life across formats and channels
- Strong creative judgment with the ability to give clear, constructive feedback that elevates work
- Customer-obsessed with deep empathy for the people you're marketing to
- Expertise in market segmentation, personas, and customer journey mapping
- Strategic thinker who executes tactically and works cross-functionally—a maker at heart
- Proficiency with AI tools for productivity and content creation
Nice-to-Haves
- Experience at a B2B SaaS or fintech company
Skills
Product Marketing, Go-to-Market Strategy, Product Positioning, Market Segmentation, Customer Journey Mapping, Sales Enablement, Pitch Decks, AI Tools
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