Partner Marketing Manager, Ads

Responsibilities

• Support ecosystem strategy by identifying partners, programs, and investments that drive advertiser adoption, revenue, and ecosystem growth.
• Develop go-to-market strategies for technology, measurement, and strategic partner segments.
• Build scalable partner marketing frameworks and prioritize resources based on partner potential, advertiser impact, and business opportunity.
• Design and execute co-marketing programs across launches, campaigns, events, content, webinars, customer stories, and demand-generation channels.
• Translate strategic partnerships and product integrations into compelling advertiser-facing value propositions.
• Drive advertiser acquisition, activation, spend growth, and adoption of new capabilities through partners.
• Create partner enablement programs and marketing materials for partner sales and customer teams.
• Develop joint messaging, positioning, launch narratives, and marketing assets with Product Marketing, Communications, Product, Legal, and Brand.
• Develop customer and partner stories demonstrating ChatGPT Ads adoption and impact.
• Establish measurement frameworks connecting partner marketing to activation, pipeline, revenue, product adoption, and other business outcomes.
• Build repeatable processes for partner launches and co-marketing.
• Advise priority partners on incorporating ChatGPT Ads into their customer and go-to-market strategies.

Requirements

• 8+ years of experience in partner marketing, platform marketing, product marketing, ecosystem marketing, or a related advertising or technology role.
• Understanding of the digital advertising ecosystem, including buying platforms, agencies, measurement providers, and marketing technology.
• Experience building partner programs from the ground up and scaling partnerships into repeatable go-to-market motions.
• Ability to work across strategy and execution, including ecosystem frameworks and partner campaigns.
• Strong cross-functional collaboration and stakeholder alignment skills.
• Strong positioning and storytelling skills, including translating technical integrations into customer value.
• Experience developing and executing external-facing programs such as events, webinars, partner activations, and customer initiatives.
• Ability to use data to guide investment, program scaling, and measurement of business outcomes.
• Comfort operating in emerging categories with evolving playbooks.
• Experience working with senior executives and external partners in high-visibility situations.

Nice-to-haves

• Experience in digital advertising, platform marketing, measurement, or marketing technology ecosystems.
• Experience launching conversational AI or emerging advertising products.