Partner Marketing Manager
Manages partner marketing campaigns, communications, events, and demand-generation programs for a B2B technology company. Requires 4–6+ years of partner, channel, or B2B marketing experience plus familiarity with Salesforce, marketing automation, budgeting, and cross-functional coordination.
About the job
Responsibilities
Co-Marketing and Campaign Development
- Create full-funnel campaigns spanning awareness through conversion, including joint webinars, customer events, and co-created content.
- Design, build, and optimize post-event and post-campaign email nurture programs.
- Co-author customer success stories featuring strategic partners for external promotion and internal sales enablement.
- Support bundled technology playbooks and develop market-ready use cases.
Partner Communications
- Help define and implement joint public relations, whitepapers, and thought leadership initiatives.
- Own and manage the partner social media strategy in alignment with corporate plans.
Partner Campaign and Program Management
- Support partner-hosted webinars, regional field events, and customer workshops, including content alignment.
- Coordinate co-presence with partners at industry trade shows, including joint booth logistics and partner networking events.
Requirements
- 4–6+ years of experience in partner marketing, channel marketing, or B2B demand generation in the B2B technology or SaaS industry.
- Strong understanding of multi-channel demand generation, event execution, and content marketing.
- Hands-on experience with Salesforce and marketing automation platforms such as HubSpot or Marketo is highly preferred.
- Experience managing or assisting with Market Development Funds and budget tracking.
- Excellent organizational and project management skills, with the ability to manage multiple campaigns, events, and partner deadlines.
- Strong written and verbal communication skills for collaboration with external partner stakeholders.
Compensation and Benefits
- Listed estimated annual pay ranges vary by eligible US location: $96,640–$120,800; $102,240–$127,800; or $113,600–$142,000.
- Potential eligibility for equity and a corporate bonus plan.
- Benefits include healthcare insurance, 401(k), paid sick and personal time off, and paid parental leave.
- Occasional travel may be required for project or team meetings.
Skills
Partner Marketing, Channel Marketing, Demand Generation, Content Marketing, Email Marketing, Event Marketing, Salesforce, HubSpot, Marketo, Budget Tracking, Project Management, Social Media
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