GTM Associate
GTM Associate generates outbound pipelines into enterprise accounts, runs discovery calls, qualifies opportunities, and closes small commercial deals while partnering with AEs. Requires 0-2 years customer-facing experience, strong communication, and ownership; based in NYC/SF.
About the job
Responsibilities
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Pipeline Generation & Outbound
- Break into priority enterprise accounts through personalized, creative outbound strategies (email, social, phone, events, insight-driven content).
- Build multithreaded entry points across Marketing, Innovation, Creative, and IT.
- Identify buying signals, map stakeholders, and warm up accounts for AEs.
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Discovery & Qualification
- Run structured discovery calls to validate fit, pain, workflow, urgency, and value.
- Complete call notes, qualification frameworks, and opportunity handoff packages.
- Maintain high standards of polish, executive tone, and preparation.
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Closing Small Commercial Deals
- Own and close inbound commercial opportunities.
- Guide prospects through pricing, packaging, and light negotiation.
- Develop early negotiation and closing reps.
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Collaboration
- Partner closely with AEs to shape outbound strategy and accelerate opportunities.
- Work with Product, CS, and Marketing to surface insights from discovery and outbound.
- Uphold a high-quality pipeline hygiene and forecasting discipline.
Requirements
Must-Haves
- 0–2 years of experience in BDR / SDR / consulting / banking / customer-facing roles
- Strong communication and executive presence
- High ownership mindset
- Disciplined, organized, and resilient under pressure
- Comfort with both outbound motion and light closing
- Located in (or willing to relocate to) NYC or SF
Bonus
- Experience with creative, AI, or marketing technology
- Evidence of self-driven achievement (startups, athletics, academic rigor, etc.)
Skills
Outbound Sales, Pipeline Generation, Discovery Calls, Stakeholder Mapping, Account Qualification, Closing Deals, Sales Negotiation, Ae Collaboration, Sales Forecasting, AI Sales
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