Product Marketer - Letaido
Build the product marketing function for Letaido, an AI teammate for marketing teams, by owning positioning, launches, proof content, competitive intelligence, and user-facing demos. The role requires technical product marketing experience, strong writing, early-stage initiative, and on-camera communication.
About the job
Responsibilities
- Own Letaido’s positioning and messaging, including target audience, differentiation, and messaging frameworks.
- Build the product launch process from the ground up, including narrative, assets, landing pages, announcements, and follow-through.
- Create and present product demos, walkthroughs, feature explainers, and launch videos.
- Build proof assets such as comparison pages, use cases, customer stories, and capability-focused content.
- Conduct ongoing user conversations and translate insights into messaging and product feedback.
- Own competitive intelligence for an evolving AI product category.
- Serve as the bridge between product builders and prospective adopters.
- Use Letaido daily for marketing and identify product gaps.
Requirements
- Product marketing experience for a technical product, including end-to-end launches.
- Experience building a function or operating in an early-stage environment.
- Strong plain-language writing and technical communication skills.
- Comfort and effectiveness on camera; examples of video created or presented.
- Experience marketing a genuinely new product or emerging category.
- Bias toward rapid execution and shipping.
- Willingness to work on-site with the team.
Nice-to-haves
- An independently built audience, channel, newsletter, or following.
- Experience marketing developer tools, marketing tools, or products sold to practitioners.
- Experience with AI agents or LLM tooling.
- Video editing experience or comfort directing video production.
Compensation and benefits
- Annual company retreat.
- Conference and learning budget.
- Equipped office with provided lunch.
Skills
Product Marketing, Positioning, Messaging, Launch Strategy, Competitive Intelligence, Technical Writing, Video Production, AI Agents, Llm Tooling, User Research
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