Associate Enablement Manager - Field

Go-to-Market & Messaging

• Ensure the core value proposition, positioning, and key selling points for products are tailored to target personas and buyer needs and meet the needs of the field.
• Translate marketing and product initiatives into actionable GTM programs that fuel the sales pipeline, help close deals, and drive growth.
• Partner with global GTM, Campaigns, Product Marketing and Product teams to ensure messaging is consistent, credible, and aligned across launches, campaigns, and field programs.

Sales Plays & Sales Programs

• Create, launch, and manage always-on and quarterly sales plays aligned to product priorities and pipeline goals.
• Develop repeatable, scalable processes and programs that train sales teams and drive consistent adoption of plays in the field.
• Build the play-supporting asset templates sellers rely on: pitch decks, one-pagers, battlecards, demo scripts, talk tracks, FAQs, and competitive guides.
• Gather qualitative feedback from the field on how messaging and assets are landing, and continuously incorporate insights into improvements.

Cross-Functional Partnership

• Build consensus, alignment, and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success.
• Conduct light market, customer, and competitive research to inform messaging updates and content priorities.

Required Skills & Qualifications

• 2–4 years of experience in product marketing, sales, sales enablement or a related role in B2B SaaS or technology.
• Strong written, verbal, and presentation skills, with the ability to communicate complex concepts clearly and confidently.
• Ability to strategize and craft compelling messaging, then drive hands-on tactical execution.
• Comfort influencing project execution with limited guidance amid multiple shifting priorities.
• A collaborative, analytical, and detail-oriented mindset, with the ability to manage multiple projects in parallel.
• Experience delivering or creating sales programs, sales plays and assets that are consistent and drive results.
• Cross-functional experience working with teams in Marketing, Product and Sales Operations.

Preferred

• Exposure to enterprise or strategic sales environments and complex, multi-stakeholder buying processes.
• Experience working directly with distribution (sales) teams.
• A growth mindset, get-it-done confidence, and the desire to always be learning.