Director, Product Strategy & Operations

Responsibilities

Product Adoption Strategy

• Define and drive product adoption strategy across key products, features, and customer segments.
• Identify barriers to discovering, activating, and repeatedly using high-value capabilities.
• Develop frameworks to measure adoption across onboarding, activation, sustained engagement, and expansion.
• Prioritize adoption opportunities based on customer impact, business value, and strategic importance.

Adoption and Growth Analytics

• Establish adoption metrics and success criteria for strategic product initiatives.
• Analyze customer journeys, funnels, cohorts, feature usage, and behavioral patterns.
• Partner with Data and Product teams to understand time-to-value, activation, feature penetration, engagement, retention, and churn.
• Segment adoption by customer type, cohort, geography, product, and use case.
• Build executive visibility into product adoption performance and emerging risks.

Product Strategy and Roadmap Influence

• Translate adoption insights into actionable product recommendations.
• Influence product roadmaps based on customer behavior, adoption gaps, and business priorities.
• Identify opportunities involving onboarding, UX, education, packaging, cross-product journeys, and product capabilities.
• Develop business cases for high-impact adoption initiatives and help prioritize investments.

Cross-Functional Execution

• Partner with Product, Design, Engineering, Data, Marketing, Customer Success, Support, and Revenue teams.
• Drive cross-functional initiatives that increase adoption of strategic product capabilities.
• Establish ownership, operating rhythms, metrics, and accountability for adoption initiatives.
• Define launch strategies that drive meaningful adoption beyond shipping new capabilities.

Customer and Market Insights

• Develop a deep understanding of customer needs, workflows, pain points, and reasons for non-adoption.
• Combine quantitative product data with qualitative customer insights to identify root causes.
• Establish systematic customer feedback loops into Product.
• Benchmark adoption and customer experience against relevant SaaS and technology platforms.

Requirements

• 12+ years of experience across Product Strategy, Growth, Product Management, Product Operations, Strategy & Operations, or related functions.
• Meaningful leadership experience.
• Experience driving product adoption, activation, engagement, retention, or product-led growth within a technology or SaaS business.
• Demonstrated ability to use product and customer data to identify problems and drive strategic decisions.
• Strong understanding of funnels, cohorts, segmentation, experimentation, retention, and customer lifecycle metrics.
• Track record of influencing product roadmaps and senior stakeholders without relying solely on direct authority.
• Ability to move between executive-level strategy and hands-on problem solving.
• Experience leading complex, cross-functional initiatives with measurable business outcomes.
• Strong communication and storytelling skills, particularly when translating complex data into clear recommendations.

Nice-to-Haves

• Experience with B2B SaaS, SMB products, platform businesses, or multi-product ecosystems.