Marketing Lead
Lead marketing efforts at an AI healthcare startup by crafting positioning, generating pipeline through campaigns and events, building executive relationships, and creating converting content to support sales in a competitive market. Requires 3-5 years B2B healthcare marketing experience and scrappy execution.
About the job
Responsibilities
- Define and own our story: Craft positioning and messaging that transforms Clarion from "another AI vendor" into the trusted partner healthcare teams need
- Generate pipeline at scale: Build and execute campaigns that fill our funnel with qualified healthcare executives ready to transform their operations
- Build trust through relationships: Create intimate customer dinners, executive roundtables, and strategic gatherings that deepen relationships with buyers and influencers
- Turn conferences into pipeline: Maximize ROI from 10+ annual conferences through strategic meetings, speaking opportunities, and customer events (not expensive booths)
- Create content that converts: Develop case studies, ROI calculators, blog posts, and sales materials that move deals forward
- Enable sales to win: Arm our team with competitive intelligence, battlecards, and thought leadership that helps close deals against funded competitors
Requirements
- 3-5 years of B2B marketing experience: Track record in enterprise healthcare, preferably at growth-stage startups where you've worn multiple hats
- Relationship builder: Experience creating trust through events, community building, and strategic partnerships—not just digital marketing
- Healthcare insider: Understands how health systems buy, who the key influencers are, and what messages resonate with overwhelmed providers
- Strategic storyteller: Can distill complex technology into a simple, repeatable narrative that sticks
- Scrappy executor: Comfortable doing everything from writing LinkedIn posts to organizing executive dinners to pitching reporters
- In-person collaboration: Excited to work from our NYC office daily
Good Fit If
- You believe marketing is about building trust, not just generating awareness
- You understand that in healthcare, relationships and reputation drive deals more than SEO
- You measure success by pipeline influenced and competitive deals won, not vanity metrics
- You're comfortable being the only marketer while laying foundation for future hires
- You can balance strategic thinking with hands-on execution across multiple channels
What We Offer
- Direct impact: Work directly with founders to shape company positioning and go-to-market strategy
- Meaningful equity: Early employee stock options with significant ownership potential
- Comprehensive benefits: 100% covered healthcare, flexible time off, commuter benefits, daily team lunches
- Team culture: Quarterly retreats and monthly team events that build real connections in our close-knit NYC team
- Career growth: Clear path to VP Marketing as we scale, with opportunity to build and lead a team
Skills
B2B Marketing, Healthcare Marketing, Content Marketing, Event Marketing, Pipeline Generation, Competitive Intelligence, Strategic Messaging, Linkedin Marketing, Conference Strategy, Sales Enablement
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