EMEA Partnerships Lead
Build and lead Apollo’s EMEA partnerships strategy across agencies, technology alliances, and reseller channels. The role requires 8+ years of partnerships experience, regional EMEA expertise, and a track record of driving partner-influenced revenue.
About the job
Responsibilities
Own Apollo's EMEA Partnerships Strategy
- Develop and own the EMEA partnerships strategy, adapting it to regional market dynamics, buyer behavior, and competitive conditions.
- Advise cross-functional stakeholders on where global strategy fits EMEA and what needs to be built locally.
- Partner with the Head of EMEA Sales to align partnerships with regional revenue goals and go-to-market execution.
- Track partner-influenced pipeline and revenue, using performance data to prioritize investments and executive decisions.
Build the EMEA Agency Ecosystem
- Build the EMEA agency partner program from scratch by identifying, recruiting, and onboarding GTM, RevOps, and AI-native agencies.
- Enable agency partners to develop Apollo practices through services delivery, customer co-sell, and demand-routing programs.
- Develop enablement, capability verification, and matchmaking infrastructure to connect agencies with Apollo customers and drive retention and expansion.
- Adapt the GTME certification program and playbooks for EMEA.
Advance Strategic Technology Alliances
- Own regional execution of Apollo's CRM and technology partnerships, including Salesforce and HubSpot.
- Unlock EMEA co-sell motions and connect Apollo field representatives with partner representatives.
- Identify integration and co-sell opportunities in EMEA mid-market and enterprise accounts.
- Evaluate new strategic alliances and build business cases for regional investment.
Explore Reseller Partnerships
- Assess reseller opportunities in EMEA markets where local distribution can accelerate reach or direct coverage is limited.
- Define commercial models, partner criteria, and enablement requirements.
- Build reseller partnerships where there is a clear path to leverage, while evaluating complexity and regional fit.
Requirements
- 8+ years of experience in technology partnerships, alliances, or channel roles with significant EMEA market experience.
- Experience building a partner program or regional partnerships function from an early stage.
- Experience across agency or SI relationships, technology alliances, and channel or reseller models.
- Track record of driving partner-influenced or partner-sourced revenue in a commercial-facing role.
- Strong understanding of how go-to-market motions differ across EMEA markets and how to adapt global playbooks.
- Experience partnering closely with regional sales leadership.
- Based in EMEA.
- Fluency in English required; additional European language skills are a plus.
Nice-to-Haves
- Experience with Salesforce and/or HubSpot partner programs in EMEA.
- Familiarity with the EMEA agency and RevOps ecosystem.
- Experience at a high-growth B2B SaaS company with a product-led or sales-led motion.
- Interest in using AI and automation to improve productivity and execution.
Skills
Technology Partnerships, Strategic Alliances, Channel Partnerships, Reseller Partnerships, Agency Partnerships, Salesforce, HubSpot, Revops, AI, Go-to-Market Strategy, Partner Enablement, Co-Selling, Pipeline Analytics, B2B SaaS
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