CRM Manager
Supports lifecycle retention for Polymarket by building CRM campaigns, segmentation, triggered messaging, and experiments across web and mobile. The role analyzes cohorts, funnels, retention metrics, and LTV while partnering with Product, Data, and Design.
About the job
Responsibilities
- Support end-to-end retention strategy across the customer lifecycle for Polymarket's US App and polymarket.com.
- Build and optimize email, push, and in-app campaigns to drive conversion across company initiatives.
- Help design programs covering engagement, cross-sell, churn mitigation, and reactivation.
- Support micro-segmentation strategies to deliver the right message, channel, and timing.
- Support real-time triggered messaging tied to live market events.
- Run data-driven experiments to increase engagement around key events, markets, and moments.
- Track retention metrics and report performance, experiment results, and LTV trends to marketing leadership and Product.
- Partner with Product on feature adoption, notification strategy, and real-time messaging systems.
- Collaborate with Data on modeling, cohort analysis, and predictive segmentation.
- Work with Design on campaign creative and optimize content through experimentation.
Requirements
- 1–3 years of experience in retention, lifecycle, or growth marketing.
- Flexibility to work evenings and weekends around live events and breaking news.
- Hands-on experience with CRM platforms such as Braze, Customer.io, or Optimove for building customer journeys.
- Experience with segmentation across CDPs such as Hightouch or Segment.
- Exposure to retention across web and mobile.
- Strong analytical skills, including cohorts, funnels, and experimentation.
- Working understanding of segmentation, personalization, and orchestration strategy.
- Clear communication skills and the ability to work quickly in a high-velocity, event-driven product.
Nice to Have
- Experience with trading, OSBs, crypto, or real-time marketplaces.
Compensation and Benefits
- Competitive salary and equity.
- Unlimited PTO.
- Full health, vision, and dental coverage.
- 401(k) match.
- Hardware setup including a new MacBook Pro, display, and accessories.
Skills
Braze, Customer.Io, Optimove, Hightouch, Segment, Cohort Analysis, Funnel Analysis, A/B Testing, Customer Segmentation, Personalization, Lifecycle Marketing, Retention Marketing, Push Notifications, Sms Marketing, Mobile Marketing
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